Skin Care

Active ingredients can give makeup a 'skin care makeover' and tap into a range of important consumer trends [Getty Images]

Special Edition: Active Beauty - Vitamins, Minerals and Plant Power

Vitamin-infused makeup: A blooming path out of the COVID slump?

By Kacey Culliney

Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.

Vitamin C or ascorbic acid offers many skin health benefits when incorporated into topical formulations, from UV damage protection to collagen maintenance [Getty Images]

Special Edition: ACTIVE BEAUTY – VITAMINS, MINERALS AND PLANT POWER

The topical promise of vitamin C for skin health: Review

By Kacey Culliney

Topical cosmetic application of vitamin C is more effective than oral supplementation when targeting skin health, but challenges remain around stability and absorption, finds a review.