A leading neuroscientist and Oxford University startup are working with Unilever and Beiersdorf to investigate whether there might be a skin biomarker for Alzheimer’s disease.
International beauty major Shiseido has advanced scientific understanding on facial sagging via digital research tools and experiments, defining ring collagen as central to face skin morphology and detailing how to reconstruct this network as people aged.
Innovation in cosmetic ingredients targeting the skin microbiome is surging, but the ultimate dream is to be able to incorporate beneficial live bacteria into formulations, says a principal scientist at L’Oréal Research & Innovation.
Consumers live in a multisensory world where perception and experiences are defined by the human senses, and the beauty industry must keep this front-of-mind during product design and development, says a leading experimental psychologist.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
Beauty businesses must focus on pushing creativity and building communities on Instagram to spur engagement and drive growth, according to executives of the platform.
The rise of self-care and the body positive movement are boosting interest in the body care category, but there is still a need for more research, ingredients, and even devices to drive future growth.
Beauty brands and associations have expressed widespread sympathies following the death of Queen Elizabeth II, paying tributes to her decades of public service.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
International beauty major L’Oréal has reported strong sales growth for the first half (H1) of 2022, with much of business returning to or exceeding pre-pandemic levels and net profit surging.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.
Cosmetic formulators must start thinking more holistically about the wider potential of multifunctional ingredients that can offer product protection and more, says Symrise.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
Simplification and sophistication are key strategies to drive cosmetics sales in the post-pandemic era, with consumers willing to spend more on natural, sustainable care and tech beauty.
Personal care major Unilever plans to develop more targeted microbiome products in scalp, oral and underarm care using its lipid precursor technology, designed to stimulate natural ceramide production and improve skin quality and hydration.
Beauty must hasten sustainability action in the face of current biodiversity and climate crises, and collaboration will be a critical way forward along with focus on regenerative agriculture, says the chief sustainability officer at LVMH’s Parfums Christian...
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Unilever says it is heavily committed to deepening understanding and advancing product development in the fast-moving skin microbiome space, particularly around opportunities in prebiotics and mass accessibility.
Health and hygiene firm Essity has renewed its partnership with UNICEF to improve awareness and education surrounding hygiene and menstruation health management (MHM), highlighting challenges that exist in achieving wellbeing for all and spotlighting...
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
DSM and Firmenich’s mooted 2023 ‘Merger of Equals’ will create a nutrition, food ingredients and fragrances behemoth with 277 years of collective business experience and a combined annual revenue pushing towards €12 billion (£10.2bn).
The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Greater investments in biotechnology will help truly advance beauty innovation, satisfying consumer needs and addressing planetary woes, says the founder of Mibelle Biochemistry.
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
![Neuro-Bio believes there could, potentially, be a means to predict Alzheimer's and neurodegenerative diseases by looking at the skin [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/03/brain-skin-research-by-neuro-bio-investigating-skin-biomarker-for-alzheimer-s-disease/15819036-1-eng-GB/Brain-skin-research-by-Neuro-Bio-investigating-skin-biomarker-for-Alzheimer-s-disease.jpg)
![Shiseido has mapped out a ring collagen network present in facial skin that is crucial to morphology as a person ages [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin/15803259-1-eng-GB/Shiseido-identifies-ring-collagen-network-as-central-to-ageing-signs-in-facial-skin.jpg)
![Academic research on incorporating live bacteria into topicals has widened, but industry moves in the space still face major hurdles [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/23/skin-microbiome-future-in-bacteria-phages-and-human-skin-models-says-l-oreal-research-innovation/15792894-1-eng-GB/Skin-microbiome-future-in-bacteria-phages-and-human-skin-models-says-L-Oreal-Research-Innovation.jpg)
![Shopping for any product is a multisensory experience for consumers that involves visuals, touch and smell among other things [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/22/beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-professor-charles-spence-at-ifscc-2022/15787806-1-eng-GB/Beauty-neuroscience-needs-focus-for-product-design-fragrance-use-says-Professor-Charles-Spence-at-IFSCC-2022.jpg)
![Consumers worldwide have different expectations around skin glow, relating it to inner happiness and health in some countries and anticipating a visual shimmer in others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/20/skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-oriflame/15782820-1-eng-GB/Skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-Oriflame.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Content creators on Instagram should be closely looked at as part of future beauty brand growth plans on the platform [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/19/instagram-reels-lives-and-video-key-to-creativity-community-and-growth-say-execs/15777369-1-eng-GB/Instagram-Reels-Lives-and-video-key-to-creativity-community-and-growth-say-execs.jpg)
![Leading beauty majors and associations have expressed condolences following the death of Queen Elizabeth II on September 8, 2022 [Image: Royal Family]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/09/queen-elizabeth-ii-dies-september-8-2022-beauty-industry-expresses-deep-sadness-and-condolences/15755004-1-eng-GB/Queen-Elizabeth-II-dies-September-8-2022-beauty-industry-expresses-deep-sadness-and-condolences.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![L’Oréal to introduce Takami to Hainan in 2023. [Takami]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-touts-hainan-as-the-perfect-venue-to-introduce-j-beauty-brand-takami/15671346-1-eng-GB/L-Oreal-touts-Hainan-as-the-perfect-venue-to-introduce-J-beauty-brand-Takami.png)
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
![Interest and engagement has risen in fragrances globally as consumers look to target wellbeing, mood and seduction [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/l-oreal-ceo-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category/15649890-2-eng-GB/L-Oreal-CEO-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Gold nanomaterial in cosmetics should be embedded in their bases to alleviate dermal toxicity. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/cosmetics-with-embedded-gold-could-reduce-dermal-toxicity-study/15645405-1-eng-GB/Cosmetics-with-embedded-gold-could-reduce-dermal-toxicity-Study.jpg)
![L'Oréal's luxury division performed especially well, with wider beauty market promise most notable in fragrances and makeup - both rebounding strongly in H1 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/02/l-oreal-h1-q2-2022-net-profit-soars-25-with-sales-strong-worldwide-and-luxury-active-cosmetics-solid/15649665-1-eng-GB/L-Oreal-H1-Q2-2022-net-profit-soars-25-with-sales-strong-worldwide-and-luxury-active-cosmetics-solid.jpg)
![Multifunctional ingredients offer strong promise in not only protecting formulas but boosting properties within, including texture and actives, according to the supplier [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/26/cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-symrise/15630039-1-eng-GB/Cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-Symrise.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![With the ongoing crises in today’s world, it is a privilege to grow old. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-expert/15604760-1-eng-GB/Help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-Expert.jpg)
![More consumers are purchasing tech beauty for use at home like electric cleansers, lifting-up devices and sebum aspirators. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/post-pandemic-beauty-trends-simplification-sophistication-driving-post-pandemic-beauty-wave-research/15585209-1-eng-GB/Post-pandemic-beauty-trends-Simplification-sophistication-driving-post-pandemic-beauty-wave-Research.jpg)
![Unilever wants to develop scalp, oral and underarm care products using 'skin-identical' lipid precursor technology that stimulates natural ceramide production in skin [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/unilever-to-develop-skin-microbiome-products-in-scalp-oral-and-underarm-care-with-ceramide-technology/15613431-1-eng-GB/Unilever-to-develop-skin-microbiome-products-in-scalp-oral-and-underarm-care-with-ceramide-technology.jpg)
![Minimalist is eyeing opportunities in new markets including the US, the UK, the Middle East, and South East Asia. [Minimalist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/india-s-minimalist-outlines-ambitions-to-enter-us-middle-east-and-sea/15593309-1-eng-GB/India-s-Minimalist-outlines-ambitions-to-enter-US-Middle-East-and-SEA.png)
![LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/lvmh-parfums-christian-dior-beauty-as-a-legacy-2030-sustainability-plan-highlights-flowers-collaboration/15610679-1-eng-GB/LVMH-Parfums-Christian-Dior-Beauty-as-a-Legacy-2030-sustainability-plan-highlights-flowers-collaboration.jpg)
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![Unilever has been working on the skin microbiome since 2003 and has more than 100 patents and peer-reviewed publications on the topic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty/15562634-8-eng-GB/Unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty.jpg)
![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics. [Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/07/travel-retail-is-amazing-platform-to-showcase-sustainability-journey-rituals/15413473-1-eng-GB/Travel-retail-is-amazing-platform-to-showcase-sustainability-journey-Rituals.jpg)
![Cetaphil says future product development will focus on facial skin care and wherever it can “make the most difference”. [Cetaphil]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/cetaphil-s-future-new-product-development-to-focus-on-facial-care/15473284-1-eng-GB/Cetaphil-s-future-new-product-development-to-focus-on-facial-care.png)
![The most recent developments in the exciting Chinese beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market2/15447421-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
![Biomimicry, for example, opens plentiful opportunities for beauty, so industry must continue to advance technologies and capabilities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/16/biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-mibelle-biochemistry-founder/15418861-1-eng-GB/Biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-Mibelle-Biochemistry-founder.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
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