Voice of the Industry

Freshness and vibrant tropicals inspired from the great outdoors are key colour themes to tap into under the wider umbrella of 'peace' as beauty's most important trend in 2023 [Getty Images]

Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care

Colours and textures: Tapping into the 2023 beauty theme of ‘peace’

By Kacey Culliney

Colours and materials that offer serenity alongside energy and fun will align well with consumer inspirations and behaviours this year, says French forecasting firm NellyRodi.

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Getty | Vanchaichana

How to critically inspect a study report?

By Nikki Hancocks

Reading scientific study reports is part and parcel of working in this industry but many have not come from a scientific background, making it difficult to confidently read reports and critically analyse how robust and impactful findings really are. This...

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

VIDEO: Postbiotic scientific discoveries boost consumer awareness

Insights from Probiota 2023

VIDEO: Postbiotic scientific discoveries boost consumer awareness

By Nikki Hancocks

Postbiotics are increasingly seen as an ideal focus for innovators in the world of microbiome modulation but hurdles are created by the lack of use of the word, by both consumers and the industry itself, according to industry experts at Probiota.

toxic product © Vaselena Getty Images

Could racialized beauty norms be causing poor health outcomes?

By Cassandra Stern

Eurocentric beauty standards encourage use of potentially harmful chemical straighteners and skin lighteners, says researchers at Columbia Mailman School of Public Health in partnership with WE ACT for Environmental Justice.

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