The CEO of Japanese consumer goods company Kao Corporation has underlined the immediate need to revitalise its declining hair care business amid stiff competition in the mass market sector.
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.
Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
International beauty major L’Oréal has reported strong sales growth for the first half (H1) of 2022, with much of business returning to or exceeding pre-pandemic levels and net profit surging.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.
Cosmetic formulators must start thinking more holistically about the wider potential of multifunctional ingredients that can offer product protection and more, says Symrise.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
Simplification and sophistication are key strategies to drive cosmetics sales in the post-pandemic era, with consumers willing to spend more on natural, sustainable care and tech beauty.
Personal care major Unilever plans to develop more targeted microbiome products in scalp, oral and underarm care using its lipid precursor technology, designed to stimulate natural ceramide production and improve skin quality and hydration.
Beauty must hasten sustainability action in the face of current biodiversity and climate crises, and collaboration will be a critical way forward along with focus on regenerative agriculture, says the chief sustainability officer at LVMH’s Parfums Christian...
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Unilever says it is heavily committed to deepening understanding and advancing product development in the fast-moving skin microbiome space, particularly around opportunities in prebiotics and mass accessibility.
Health and hygiene firm Essity has renewed its partnership with UNICEF to improve awareness and education surrounding hygiene and menstruation health management (MHM), highlighting challenges that exist in achieving wellbeing for all and spotlighting...
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
International personal care giant Colgate-Palmolive will continue its focus on premium oral care innovation despite post-pandemic economic strain worldwide, its investor relations chief says.
DSM and Firmenich’s mooted 2023 ‘Merger of Equals’ will create a nutrition, food ingredients and fragrances behemoth with 277 years of collective business experience and a combined annual revenue pushing towards €12 billion (£10.2bn).
The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Greater investments in biotechnology will help truly advance beauty innovation, satisfying consumer needs and addressing planetary woes, says the founder of Mibelle Biochemistry.
The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions, says two circular beauty brands, Bhuman and Emma Lewisham.
Most circular design projects tend to fail as companies tend to begin to implement circular elements too late and fail to keep the mainstream consumers’ basic needs and concerns in mind.
Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
Problems in the nutrition and nutraceutical market supply chains have been exacerbated by the Covid-19 pandemic and more transparency is now needed, according to organisers of Vitafoods Europe.
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Interest in natural and organic cosmetics continues to rise amidst a wider green beauty boom, but with little regulation around these two terms, certification schemes have taken on fresh importance - for industry and consumers alike.
To fill gaps in demand for inclusive beauty ingredients, BASF has launched an accelerator to focus on indies hoping to make inclusive and diverse personal care products.
Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
![Kao has underlined the immediate need to revitalise its declining hair care business. [Kao Corp / Essentials]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/kao-ceo-highlights-need-for-dramatic-change-to-invigorate-hair-care-business/15682179-1-eng-GB/Kao-CEO-highlights-need-for-dramatic-change-to-invigorate-hair-care-business.jpg)
![Leading beauty brands are expanding into new categories, new need sets and new consumer moments - all key to maintaining global success in the wider fast-moving consumer goods (FMCG) market [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/brand-innovation/kantar-worldpanel-brand-footprint-2022-beauty-brand-success-based-on-expansion-strategies/15688815-1-eng-GB/Kantar-Worldpanel-Brand-Footprint-2022-beauty-brand-success-based-on-expansion-strategies.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![L’Oréal will not be stamping out Maybelline’s physical presence in China. [L'Oréal / Maybelline]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-confirms-that-maybelline-will-continue-to-have-offline-presence-in-china-ceo/15656364-1-eng-GB/L-Oreal-confirms-that-Maybelline-will-continue-to-have-offline-presence-in-China-CEO.jpg)
![Interest and engagement has risen in fragrances globally as consumers look to target wellbeing, mood and seduction [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/l-oreal-ceo-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category/15649890-2-eng-GB/L-Oreal-CEO-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category.jpg)
![Colgate remains the most-chosen beauty and personal care brand in the world, entering into the 'brands of the decade' because of its successful growth [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/03/top-50-brands-2022-kantar-worldpanel-brand-footprint-spotlights-colgate-lifebuoy-dove-and-sunsilk/15653286-1-eng-GB/Top-50-brands-2022-Kantar-Worldpanel-Brand-Footprint-spotlights-Colgate-Lifebuoy-Dove-and-Sunsilk.jpg)
![Gold nanomaterial in cosmetics should be embedded in their bases to alleviate dermal toxicity. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/cosmetics-with-embedded-gold-could-reduce-dermal-toxicity-study/15645405-1-eng-GB/Cosmetics-with-embedded-gold-could-reduce-dermal-toxicity-Study.jpg)
![L'Oréal's luxury division performed especially well, with wider beauty market promise most notable in fragrances and makeup - both rebounding strongly in H1 2022 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/02/l-oreal-h1-q2-2022-net-profit-soars-25-with-sales-strong-worldwide-and-luxury-active-cosmetics-solid/15649665-1-eng-GB/L-Oreal-H1-Q2-2022-net-profit-soars-25-with-sales-strong-worldwide-and-luxury-active-cosmetics-solid.jpg)
![Multifunctional ingredients offer strong promise in not only protecting formulas but boosting properties within, including texture and actives, according to the supplier [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/26/cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-symrise/15630039-1-eng-GB/Cosmetic-formulation-promise-in-multifunctionals-for-protection-sensory-and-active-boost-says-Symrise.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![With the ongoing crises in today’s world, it is a privilege to grow old. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-expert/15604760-1-eng-GB/Help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-Expert.jpg)
![More consumers are purchasing tech beauty for use at home like electric cleansers, lifting-up devices and sebum aspirators. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/post-pandemic-beauty-trends-simplification-sophistication-driving-post-pandemic-beauty-wave-research/15585209-1-eng-GB/Post-pandemic-beauty-trends-Simplification-sophistication-driving-post-pandemic-beauty-wave-Research.jpg)
![Unilever wants to develop scalp, oral and underarm care products using 'skin-identical' lipid precursor technology that stimulates natural ceramide production in skin [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/unilever-to-develop-skin-microbiome-products-in-scalp-oral-and-underarm-care-with-ceramide-technology/15613431-1-eng-GB/Unilever-to-develop-skin-microbiome-products-in-scalp-oral-and-underarm-care-with-ceramide-technology.jpg)
![Minimalist is eyeing opportunities in new markets including the US, the UK, the Middle East, and South East Asia. [Minimalist]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/india-s-minimalist-outlines-ambitions-to-enter-us-middle-east-and-sea/15593309-1-eng-GB/India-s-Minimalist-outlines-ambitions-to-enter-US-Middle-East-and-SEA.png)
![LVMH-owned Parfums Christian Dior is focusing sustainability efforts on regenerative agriculture and slashing carbon emissions, among other goals [Image: Parfums Christian Dior]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/19/lvmh-parfums-christian-dior-beauty-as-a-legacy-2030-sustainability-plan-highlights-flowers-collaboration/15610679-1-eng-GB/LVMH-Parfums-Christian-Dior-Beauty-as-a-Legacy-2030-sustainability-plan-highlights-flowers-collaboration.jpg)
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![Unilever has been working on the skin microbiome since 2003 and has more than 100 patents and peer-reviewed publications on the topic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/05/unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty/15562634-8-eng-GB/Unilever-talks-skin-microbiome-innovation-investment-and-opportunities-in-beauty.jpg)
![[Lush Cosmetics]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/20/beauty-broadcast-lush-cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream/15458395-1-eng-GB/Beauty-Broadcast-Lush-Cosmetics-says-waterless-beauty-trend-bound-to-become-mainstream.jpg)
![In China, Colgate-Palmolive is following an even more 'ultra-premium' innovation plan across e-commerce channels [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/06/08/colgate-palmolive-continues-premium-innovation-amidst-global-covid-19-recession/15484484-1-eng-GB/Colgate-Palmolive-continues-premium-innovation-amidst-global-COVID-19-recession.jpg)
![The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics. [Rituals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/07/travel-retail-is-amazing-platform-to-showcase-sustainability-journey-rituals/15413473-1-eng-GB/Travel-retail-is-amazing-platform-to-showcase-sustainability-journey-Rituals.jpg)
![Cetaphil says future product development will focus on facial skin care and wherever it can “make the most difference”. [Cetaphil]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/cetaphil-s-future-new-product-development-to-focus-on-facial-care/15473284-1-eng-GB/Cetaphil-s-future-new-product-development-to-focus-on-facial-care.png)
![The most recent developments in the exciting Chinese beauty market. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market2/15447421-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
![Biomimicry, for example, opens plentiful opportunities for beauty, so industry must continue to advance technologies and capabilities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/16/biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-mibelle-biochemistry-founder/15418861-1-eng-GB/Biotech-beauty-must-be-a-priority-for-innovation-in-cosmetics-says-Mibelle-Biochemistry-founder.jpg)
![The beauty industry has been too focused on recycling and needs to shift focus on reuse and refill solutions. [Emma Lewisham]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/emma-lewisham-and-bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging/15390562-1-eng-GB/Emma-Lewisham-and-Bhuman-urge-beauty-industry-needs-to-focus-on-reuse-and-refill-packaging.jpg)
![Expert explains why most circular design projects tend to fail. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/packaging-design/circular-design-expert-explains-why-most-eco-friendly-propositions-fail/15371439-1-eng-GB/Circular-design-expert-explains-why-most-eco-friendly-propositions-fail.jpg)
![Full ingredient disclosure, tech-forward formulations and nostalgic scents are going to be key in the next few years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/09/fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-cosmetics-global/15396043-1-eng-GB/Fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-Cosmetics-Global.jpg)
![A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/circular-beauty-webinar-with-bhuman-emma-lewisham-repurpose-global-and-pa-consulting/15346419-1-eng-GB/Circular-Beauty-Webinar-with-Bhuman-Emma-Lewisham-rePurpose-Global-and-PA-Consulting.jpg)
![Fragrance innovation in 2022 is sharply focused on sustainability, the digital world and finding a place beyond scent, according to one expert [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/14/fragrance-innovation-2022-focused-on-sustainability-digital-smart-tech-and-function-beyond-scent/15333738-1-eng-GB/Fragrance-innovation-2022-focused-on-sustainability-digital-smart-tech-and-function-beyond-scent.jpg)
![Industry and consumers have a plethora of certifications and standards that can be used for natural and organic cosmetics [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/04/07/natural-and-organic-cosmetic-certifications-and-standards-for-eu-beauty-industry/15313432-5-eng-GB/Natural-and-organic-cosmetic-certifications-and-standards-for-EU-beauty-industry.jpg)
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
![Consumers are shopping with more intention, impacting desires, needs and expectations in the beauty category in 2023 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/beautystreams-cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends/16267621-1-eng-GB/Beautystreams-Cosmotrends-2023-report-highlights-sun-care-waste-menopause-and-more-as-beauty-trends.jpg)
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