Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Colgate, Lifebuoy, Dove and Sunsilk have fiercely and consistently expanded reach over the years, edging into new categories and plugging new consumer needs to stay on top of the fast-moving consumer goods race – action other industry players can aspire...
French beauty giant L’Oréal will not be stamping out Maybelline’s physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.
Colgate, Lifebuoy, Dove and Sunsilk are the most chosen beauty and personal care brands in the world, but L’Oréal Paris is the ‘biggest online adopter’, according to Kantar Worldpanel’s 2022 Brand Footprint.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
Personal care major Unilever plans to develop more targeted microbiome products in scalp, oral and underarm care using its lipid precursor technology, designed to stimulate natural ceramide production and improve skin quality and hydration.
Beauty must hasten sustainability action in the face of current biodiversity and climate crises, and collaboration will be a critical way forward along with focus on regenerative agriculture, says the chief sustainability officer at LVMH’s Parfums Christian...
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Unilever says it is heavily committed to deepening understanding and advancing product development in the fast-moving skin microbiome space, particularly around opportunities in prebiotics and mass accessibility.
Health and hygiene firm Essity has renewed its partnership with UNICEF to improve awareness and education surrounding hygiene and menstruation health management (MHM), highlighting challenges that exist in achieving wellbeing for all and spotlighting...
The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.
DSM and Firmenich’s mooted 2023 ‘Merger of Equals’ will create a nutrition, food ingredients and fragrances behemoth with 277 years of collective business experience and a combined annual revenue pushing towards €12 billion (£10.2bn).
The travel retail channel is probably the ‘world’s best platform’ for brands to engage consumers and showcase their sustainability efforts, according to the head of travel retail for Rituals Cosmetics.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Interest in natural and organic cosmetics continues to rise amidst a wider green beauty boom, but with little regulation around these two terms, certification schemes have taken on fresh importance - for industry and consumers alike.
Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...