Digital Innovation

Amazon’s beauty retail: ‘Reef safe’ claim in demand

Amazon’s beauty retail: ‘Reef safe’ claim in demand

By Lucy Whitehouse

Together, health & personal care and beauty are a significant amount of Amazon’s consumables retail in the UK: in the recent quarter, they generated £130 million in sales, up roughly 40% year on year.

Digital influencers – from myth to practice

Digital influencers – from myth to practice

By Lucy Whitehouse

Beauty brands have stepped it up with digital offerings, but still lag behind non-professional video bloggers in terms of direct influencer impact. Can they catch up?

Avon product brochure goes digital

Avon product brochure goes digital

By Deanna Utroske

The multinational social-sales beauty brand is continually revamping its business these days. There have been drastic changes in leadership, real estate, product manufacturing…the list goes on. But Avon hopes the move to digital brochures—in 12 countries...

Personal care brand Dove adding watermark to untouched ad photos by 2019

Personal care brand Dove adding watermark to untouched ad photos by 2019

By Deanna Utroske

The Unilever brand, acclaimed for its Self-Esteem Project, announced a ‘No Digital Distortion Mark’ initiative this week. In doing so, Dove joins a growing number of brands, retailers, and media that have given up Photo Shopping—and are verifying as much...

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