Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
Paris-based personalised perfume workshop The Alchemist Atelier has already expanded into several European countries online and is now exploring options for a physical footprint push, its CEO says.
UK specialist retailer The Perfume Shop says sales of new launches are up thanks to its virtual shopping platform that has proved especially popular through the ongoing COVID-19 crisis.
Algorithm specialist What’s In My Jar has developed an online tool that recommends sunscreens based on skin type, lifestyle and budget – helping consumers navigate clunky, cryptic and often misleading labels built on outdated regulations, its CEO says.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
A team of scientists has developed an electronic ‘tongue’ device that can assess and classify perfume aroma components, presenting a practical, cost-effective and green alternative for industry analysis.
Scottish skin tech firm Cutitronics has expanded into Europe just ahead of its white-label commercial launch as it pushes forward with the goal of partnering with prestige beauty brands in the region.
International beauty major L’Oréal will shut down its facial care brushes business Clarisonic to refocus and invest new product development efforts into own-brand devices.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
The beauty industry will have to re-think product engagement and interaction as consumers emerge from the ongoing coronavirus (COVID-19) crisis with safety and hygiene front-of-mind, highly aware of everything they touch, says a trends expert.
On Wednesday, the fragrance maker announced having signed a strategic agreement with Divabox, the company that owns the Origines-parfums beauty ecommerce platform. It’s an investment deal that brings e-retail to Interparfums.
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
Elemis, PZ Cussons Beauty, Burt’s Bees, Nuxe, Revolution Beauty and By Terry have all partnered with The Hut Group’s tech division Ingenuity to launch or expand direct-to-consumer offerings.
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