Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
As the ongoing coronavirus (COVID-19) pandemic continues to take its grip worldwide, many businesses have been forced online. But there are important regulations that must be adhered to when making this digital shift.
Online brand protection specialist SnapDragon has won a Queen’s Award for Enterprise in Innovation for its counterfeit scanning technology – a tool its founder says is crucial in fighting fake cosmetics.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
The ongoing coronavirus pandemic has created a seismic shift in living and shopping habits worldwide and beauty has borne a significant brunt of this shopper shake-up, says a retail expert.
The UK Cosmetic, Toiletry and Perfumery Association (CTPA) has launched an online exchange portal to match and connect suppliers and producers, facilitating faster production of hand sanitisers and hygiene products during the coronavirus (COVID-19) outbreak.
European trade association Cosmetics Europe wants to raise the profile of the collaborative struggle against the ongoing coronavirus (COVID-19) pandemic through an online resource portal, accessible to industry and the wider public.
African e-commerce major Jumia has re-worked its online portal in South Africa to offer essential items during the ongoing coronavirus (COVID-19) crisis, working alongside Reckitt Benckiser and Proctor & Gamble on the project.
Late last year, Albert Dashi and Oliver Worsley took their patent-pending skin analysis patch and corresponding beauty app public with a soft launch. And still today, the two molecular biology PhDs are hopeful that Sequential Skin will be the future of...
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Swedish skintech brand Foreo has developed an upgraded model of its UFO facial mask priming device to incorporate full spectrum LED light and faster thermo-therapy for a highly customisable routine.
The future of beauty innovation in the next decade will see nature and science blur, with the true power of biotechnology unfolding to take sustainable cosmetics forward, according to Mintel.
