10 beauty technology innovations to watch

By Kirsty Doolan

- Last updated on GMT

Image: Getty
Image: Getty

Related tags AI R&D beauty 4.0 beauty tech personalised beauty Skin care digital

The technology available to serve the beauty and personal care industry is changing at lightening speed. We’ve rounded up some of the most innovative gamechangers – whether they are disrupting the product development process, overhauling ingredients testing, or giving consumers new levels of personalisation at the retail stage.

CHOWIS My Hair Home

My Hair Home is based around a mobile app that measures up to six different hair and scalp states by using a professional light system (PPL, XPL), using a five-megapixel camera.

The pen-format device needs to be connected to the app via Bluetooth and requests several photos of the scalp using artificial intelligence. It then provides information on the condition of the hair and scalp, which beauty brands can use to make product recommendations to the consumer.

The software used by the device provides very precise analysis using big data and a AI algorithms

Haut.AI SkinGPT

A virtual skincare try-on that enables image-to-image simulation of any skin condition using clinical claims. Haut.AI​ also uses Generative AI to check its system for biases as a part of its ethical AI commitment.

SkinGPT enables the first-ever skincare virtual try-on with photorealistic simulations and scientific backing. It’s parent company Haut.AI uses cutting-edge AI to create synthetic images and apply skin conditions to input image data. This empowers users to realistically simulate how their skin will change over time when using certain skincare products. 

Coptis Lab PLM software

An AI programme designed to predict the results of stability tests, to give formulators more time to spend on innovation.

The company said the AI-driven tool predicts the results of the stability test for a formula according to its composition for faster and safer decision making in the formulation process.

Ecomundo software 

The platform offers global compliance through AI. It helps companies provide for and rationalise global compliance of their cosmetics at four levels: Regulatory Market, Environmental and Labelling. Ecomundo says that by using this tech, company’s can obtain the correct formula at the first attempt, which is also in line with global regulations requirements for rapid rollout.

BECON CO. IoT scalp scanner

This haircare solution uses AI to suggest the right treatment according to the results of the analysis. It can uncover 10 characteristics of the hair and scalp – such as hair thickness, sensitivity, moisture, as well as conditions such as dandruff –under 10 seconds. It uses an Internet of Things scanner (magnifying lens, UVA, moisture sensor, temperature sensor, VOC sensor and UVC) with AI.

SkinAnalysisIA skin diagnosis and care routine

This sales acquisition and assistance tool is currently available to dermo-cosmetic laboratories as a white label product. It analyses the facial skin to deliver a personalised care routine that’s completely bespoke for the user’s needs. Follow up is also provided to assess the performance of this routine.

SenzaGen GARD chemical testing platform

SenzaGen​ has two main technology platforms and one of these, GARD, is a method that combines a machine-learning algorithm, genomics, and human cell lines to get a highly accurate readout of potential skin allergens.

The company has been working on this technology since 2014 and said the test can distinguish between allergens and non-allergens with a very high predictability. It was based around research conducted at nearby Lund University – one of Sweden's top universities.

The Good Face Project CARA AI 

While more generic generative AI tools like ChatGPT lack precision for technological queries due to their datasets, The Good Face Project says it has resolved this problem with Cara AI. The AI tool answers concerns such as proprietary lists, optimisation of star and price rankings, optimisation of the list of ingredients, identification of identical products, suggestion of raw materials and much more.

Perfect Corp AI skin type analysis software

The company’s ultra-fast and ultra-precise AI technology takes just a few seconds to determine skin type by analysing the T and U zones on the face. It can detect conditions like dryness, oiliness, sensitivity and redness, so skin care brands can offer consumers personalised advice.

Igonogo online surveys based on emotions

The company reveals consumers’ emotions through a series of cosmetic tests and then use of AI and behavioural science measurements, to help beauty and personal care brands to know their customers better.

Users answer the surveys spontaneously without needing to rationalise their feelings, which the company says considerably increases the reliability and precision of the results.

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