Everybody is talking about the metaverse - a new, mysterious and still largely undefined space, but one that is brimming with beauty opportunities, says a marketing expert.
The next two years will see a range of beauty cohorts take centre stage – lazy skinimalists, beautyversals, protopians and universals – carrying with them an increased focus on self-care, the environment and diversity, says a WGSN exec.
Genderless and gender fluid have risen as beauty concepts over time, but gender freedom takes things further to capture and empower the hearts and minds of every consumer identify, say leading beauty execs.
Fragrance is vital in many industries, including personal care, and the Fragrance Creators Association is working to improve its impact and public understanding.
African-Beauty will soar in the coming months and years, as the diverse and ancient rituals and ingredients across the region draw in consumer curiosity, says WGSN’s head of beauty.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Whilst the metaverse remains an evolving space and concept, there is plenty of opportunity for beauty to use the world to engage, create and build communities, say leading beauty execs.
As beauty edges deeper into a post-pandemic world, brands and retailers must understand the heightened awareness of interdependence, yearning for community and mainstream rejection of ‘normal’ set to shape consumer thinking in years to come, says a WGSN...
The beauty industry is filled with products to counteract signs of skin aging and a research team out of Portugal wanted to know how self-esteem plays into the billion-dollar segment.
Special Edition: PROTECTIVE BEAUTY – SUNCARE, ENVIRONMENT AND STRESS
Brands should consider ingredients that have both beautifying and protective properties as consumers seek out multifunctional beauty and personal care products, say market analysts.
Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.
The scientific community has had its eyes on the microbiome for years, but for the beauty industry and its consumers, 2022 will be the year the concept really gains important ground, says the founder of Gallinée.
Fragrance continues to be a dynamic and innovative field, with transparency, nostalgia and tech-forward formulations set to gain importance in the coming years, say industry experts.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.
With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...
A round-up of CosmeticsDesign-Europe’s most-read news from April 2022 shows interest in a regulatory overview of natural and organic standards in cosmetics, the biggest beauty trends spotted at in-Cosmetics Global in Paris and L’Oréal’s patent on acne...
CosmeticsDesign spoke with NYSCC Chair Giorgio Dell’Acqua about what attendees can expect from the 2022 Supplier's Day trade show, May 3-4 at the Javits Center in New York City.
The success of e-commerce mega sales days like Double 11 and 6.18 have created even more demand for such campaigns, creating more opportune moments for beauty brands to acquire new customers and increase baseline sales, says a Singapore-based expert.
CosmeticsDesign has been experiencing some technical difficulties, but we're back! You can revisit these popular articles while we start publishing again.
Fragrance innovation continues to push boundaries as expectations rise around sustainability and functionality, and there’s fresh focus on mood-boosting and digital engagement within the category, according to one expert.
Gotha Cosmetics has set up local production in China, where it believes it can tap into the post-COVID growth potential of the market while lessening the burden of rising shipping costs and delivery lead times.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
A skin care brand developed with ingredients sourced from the Azores archipelago believes its brand has huge potential in Asia’s high-end niche beauty segment.
Much of the cosmetics industry is discussing the concept of circular economies in beauty, but whether brands, infrastructures and consumers around the world are ready to actually apply the model is yet to be seen.
Anti-ageing as a concept will cease to exist in the beauty industry as consumers look to products that hydrate the skin or specifically ingredients that address wrinkle formation.
Big Brand Talks - In Conversation with Today's Beauty Leaders
Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...
The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.
We round up our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific.
Shaving company Schick launched a rebrand in March focused around showing a wider variety of men, minimalist design and user-generated consumer stories on social media. CosmeticsDesign interviewed Matt Bell, senior vice president of North America at Edgewell...
BIG BRAND TALKS – IN CONVERSATION WITH TODAY’S BEAUTY LEADERS
Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Consumer interest in skin-friendly beauty products continues its rise, prompting an acceleration in microbiome claims validation and product testing both in vitro and in vivo, say testing experts.
As science continues to delve deeper into the skin microbiome, its role in oral and scalp care, is becoming apparent particularly amongst nutricosmetic firms eager to capitalise on the next wave of opportunities.
The UK’s organic beauty and wellbeing market has reported its 11th consecutive year of growth, largely driven by shifting consumer mindsets favouring environmentally friendly products, says British charity and certifying body the Soil Association.
The changing perception of beauty is leading women to focus on sustainable beauty products and beauty supplements, says the CEO of health and beauty retailer Watsons
A spotlight on regulation, market opportunities and countries to watch, as well as the skin microbiome and discussions about the future of the industry are day 3 highlights of Probiota 2022 in March.
Sustainability is one of the hottest topics in beauty today, but how can the sector move beyond packaging to innovate with new concepts, product formats and materials to win over the eco-conscious consumer, while avoiding the trap of greenwashing? We...
Research and brand stories around upcycled ingredients are on the rise, but making the ingredients scalable may be a challenge. CosmeticsDesign spoke with Giorgio Dell’Acqua, current chair of the New York Society of Cosmetic Chemists, about the current...
Cutting-edge technologies will be important in empowering perfumers and fragrance firms to create more sustainable blends with lower carbon footprints and shorter ingredient decks, an expert says.
Technology in beauty is not new, but in a world of virtual tools, augmented reality and virtual reality, new frontiers of commerce may be opening up. CosmeticsDesign spoke with Pascal Houdayer, CEO of Orveon, owner of bareMinerals, BUXOM, and Laura Mercier,...
SPECIAL EDITION: ETHICAL BEAUTY – VEGANISM, CRUELTY-FREE AND PLANETARY GOOD
Consumer interest in ethical beauty continues to soar in Europe, fuelled by heightened concerns around climate change and the ongoing global pandemic, and so industry must sharpen action and communication on environmental impact, says a GlobalData analyst.
Peer-to-peer insight on a product or brand is the most powerful influencer in global retail purchases, signalling significant promise for beauty to provide more user-generated content in-store and online, says an expert.
“Body and mind” formulations which combine mood, focus-enhancing ingredients with extracts to support immunity and/or metabolism, will be a long-term trend for consumers over the next five years.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
A round-up of CosmeticsDesign-Europe’s most-read news from January 2022 shows interest in L’Oréal patents and NPD, social media trends, Rituals’ B Corp status and beauty science in review.
While B corps are generally working towards improved social and environmental impacts in their industry, the newly formed B Beauty Coalition believes open collaboration could mean real progress.
Many CBD products are not actually legal under FDA regulation, but they are sweeping the US market anyways. CosmeticsDesign spoke with lawyer Tommy Tobin, associate at Perkins Coie LLP, about where CBD stands legally in the US.
![Three decades of gaming have proven that consumers want escapism, so beauty can and should follow suit [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/30/metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-swipe-back/15457420-1-eng-GB/Metaverse-beauty-marketing-promise-in-escapism-immersive-experiences-and-creativity-says-Swipe-Back.jpg)
![These four beauty cohorts are globally relevant and driven by strong needs and beliefs around the environment, wellbeing and self [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/25/wgsn-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals/15445009-1-eng-GB/WGSN-beauty-personas-of-2024-feature-lazy-skinimalists-protopians-and-beautyversals.jpg)
![Genderless beauty is shifting gears into gender freedom, a broader movement pivoting around authenticity and new fluid identities [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/24/genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-coty-l-oreal-estee-lauder/15442705-1-eng-GB/Genderless-beauty-shift-into-gender-freedom-sparks-joy-and-authenticity-says-Coty-L-Oreal-Estee-Lauder.jpg)
![Africa - with its 54 countries - is a diverse and rich beauty movement very different from others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/20/african-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-wgsn/15435703-1-eng-GB/African-beauty-to-boom-with-interest-in-ancient-ingredients-and-rituals-says-WGSN.jpg)
![Beauty brands can play into the metaverse, bringing joy, better engagement, building communities and empowering consumers to become creative [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/19/metaverse-future-in-beauty-brings-community-and-creativity-promise-say-estee-lauder-l-oreal-and-coty/15431533-1-eng-GB/Metaverse-future-in-beauty-brings-community-and-creativity-promise-say-Estee-Lauder-L-Oreal-and-Coty.jpg)
![Care-taking; fluid states; provoking protopias; people-power shifts; democra-sized; and code-breaking are WGSN's six 'big ideas' set to shape beauty in 2024 [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/18/wgsn-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends/15426562-1-eng-GB/WGSN-2024-big-ideas-set-to-shape-beauty-with-self-care-inclusivity-and-phygital-key-trends.jpg)
![The protective beauty space holds an array of opportunities to tap into, from environmental and digital pollution through to stress management and wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/13/protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-mintel-globaldata/15411040-1-eng-GB/Protective-beauty-promise-in-multifunctionals-across-blue-light-pollution-and-stress-say-Mintel-GlobalData.jpg)
![Beauty has an opportunity to shake-up the market and instil joy across categories, according to Beautystreams [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/11/beautystreams-future-view-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse/15406555-1-eng-GB/Beautystreams-Future-View-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse.jpg)
![Full ingredient disclosure, tech-forward formulations and nostalgic scents are going to be key in the next few years [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/09/fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-cosmetics-global/15396043-1-eng-GB/Fragrance-trends-2024-include-transparency-biotech-and-nostalgia-say-experts-at-in-Cosmetics-Global.jpg)
![The success of e-commerce mega sales have created even more demand for such campaigns. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/04/25/more-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales/15331527-1-eng-GB/More-mega-sales-events-can-help-beauty-brands-get-new-customers-and-drive-sales.jpg)
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![Gotha Cosmetics aims to tap into the post-COVID growth potential of China. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/gotha-cosmetics-makes-first-major-step-into-china-as-it-sets-sights-on-asian-expansion/15292990-1-eng-GB/Gotha-Cosmetics-makes-first-major-step-into-China-as-it-sets-sights-on-Asian-expansion.jpg)
![Ignae believes it has huge potential in Asia’s high-end niche beauty segment. [Ignae]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/ignae-eyeing-region-s-booming-luxury-niche-beauty-market/15263620-1-eng-GB/Ignae-eyeing-region-s-booming-luxury-niche-beauty-market.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/eco-boost-five-recent-developments-in-sustainable-beauty-across-apac12/15274021-1-eng-GB/Eco-boost-Five-recent-developments-in-sustainable-beauty-across-APAC.jpg)
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![Interest in human studies was rising especially fast as brands and manufacturers seek real-life efficacy and claims data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-microbiome-claims-testing-rising-fast-in-vivo-and-in-vitro-says-atlantia-clinical-trials-and-labskin/15258649-1-eng-GB/Skin-microbiome-claims-testing-rising-fast-in-vivo-and-in-vitro-says-Atlantia-Clinical-Trials-and-Labskin.jpg)
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