Circular Beauty: How can industry make circularity a mainstream reality? FREE webinar

21-Apr-2022 - Last updated on 21-Apr-2022 at 01:37 GMT

A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse? [Getty Images]

A raft of industry players are joining the circular beauty movement, but how can the sector encourage consumers to adopt circularity en masse?

This is one of the key questions we’ll be assessing at our upcoming free-to-attend webinar Circular Beauty – From Concept to Reality on Tuesday, April 26 to explore what it will take to make circular beauty a mainstream reality in the global beauty market.

With strong consumer demand for greater transparency and reduced waste, beauty companies have started to clock onto the need to take ownership of the products they produce.

But what exactly does this mean in terms of action on-the-ground for manufacturers, suppliers, and retailers? And are there any key areas that need to be more closely looked at?

CosmeticsDesign will dig into important aspects of circular beauty and reflect on how far we’ve come and what more is left to do.

Circular Pioneers: Experts from Bhuman, Emma Lewisham, rePurpose Global, PA Consulting

With a panel of esteemed experts that have pioneered circular innovation in their field, we will discuss how the industry can push circularity efforts – from green chemistry investments, reusable packaging designs, and smart sourcing and recycling models – to drive circular efforts into mass beauty aisles.

Yeeli Lee, founder and CEO of Bhuman, will give insight into the brand’s efforts to increase its positive environmental impact with its range of waterless personal care products.

Emma Lewisham, founder and CEO of Emma Lewisham, will reveal the key learnings from her ambition to create a benchmark circular beauty brand.

Svanika Balasubramanian, co-founder and CEO of rePurpose Global, will explore far has industry advanced in its handle on more sustainable packaging.

Chris Sherwin, PhD, Sustainability Innovation & Circular Design expert, PA Consulting, will discuss where the biggest gaps remain in terms of eco-designing and circular business models.

Register now for our free-to-attend webinar. Can’t make it? The webinar will be made available to all registrants as an on-demand programme – so register anyway!