The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.
Unlike health claims, ‘beauty from within’ claims are regulated post-market and only when challenged – and how this process goes will depend on the case and the member state concerned.
L’Oreal and Nestlé joint venture Innéov told a beauty foods and supplements congress in Paris yesterday that the European Union health claims laws that have stung its marketing need to be completely overhauled.
