With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
A one-hour skin care facial can induce celebral, cardiac, respiratory and muscular relaxation and drive positive emotions, thus improving overall wellbeing, say researchers.
The beauty and personal care category must start upgrading and innovating formulas and products to empower consumers to take shorter, colder showers – drawing inspiration from hospitals, beer brands and more, says a senior futurologist.
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
London-based holistic wellness retailer The Organic Pharmacy recently opened a flagship concept store in Marylebone and has plans to edge deeper into the European market, according to its founder.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
National lockdowns and social distancing measures during the ongoing COVID-19 crisis have forced consumers to consider internal health and wellbeing more carefully, propelling greater expectations from beauty than before, says GlobalData.
What matters to beauty consumers when it comes to a healthy lifestyle? This is the question we are asking in this article by exploring how the cosmetics sector can offer support to prevent and overcome various lifestyle stressors.
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![Industry is going to have to turn showering on its head with new ways of washing, smart product concepts and more [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/11/15/beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-hint-futurology-founder/15944933-11-eng-GB/Beauty-environment-trends-to-see-cold-showers-rise-so-industry-needs-to-innovate-says-Hint-Futurology-founder.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
