How To Win Over...

How to win over… the pro-ageing skin care consumer

How to win over… the pro-ageing skin care consumer

By Amanda Lim

Industry players and skin care innovators such as The Body Shop and Caudalie reveal exclusive insights into the evolving consumer preferences and advancements in technology in the ageing skin care market.

Thailand beauty market analysis: How to win over the bold Thai consumer

Exclusive in-depth beauty analysis

How to win over… the bold and innovative Thai beauty consumer

By Amanda Lim

Exclusive insights from Thailand’s beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and reveal the drivers behind one of South East Asia’s most exciting markets.

Men's personal care market analysis: How to win over… the modern male

EXCLUSIVE IN-DEPTH ANALYSIS

How to win over… the modern male beauty and personal care consumer

By Amanda Lim

Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

Gen Z beauty consumers: How to win over… this multifaceted generation

Exclusive in-depth insights

How to win over… the multidimensional Generation Z beauty consumers

By Amanda Lim

Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...