Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.
The spiritual meets the scientific for a pioneering new beauty and wellness brand, which combines crystal healing and affirmations with clinically proven ingredients.
The beauty industry has a duty to shift dated ideals around ageing and aesthetics, empowering consumers to be confident in their own skin and work towards realistic expectations, says the founder of facial fitness brand FaceGym.
Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care
A one-hour skin care facial can induce celebral, cardiac, respiratory and muscular relaxation and drive positive emotions, thus improving overall wellbeing, say researchers.
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Grooming for pets, cell-based synthetics and cyclical skin care regimes offer plenty of future promise for beauty and personal care manufacturers, driven by heightened interest in overall wellbeing and the environment, says a futurologist.
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
Indie brand Clapoti has launched a line of Korean-inspired foot care products that aims to breathe life into an old-fashioned category and encourage wider uptake across Europe, its founder says.
Products, categories and concepts that instil a sense of positivity and joy will hold a critical place in the future of beauty as consumers crave deeper, more meaningful engagement with the category, says Beautystreams.
The probiotics category continues to soar, with e-commerce fiercely fuelling growth and presenting plentiful opportunities for cosmetics, particularly products targeting mood, stress and overall wellbeing, says Lumina Intelligence.
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
Finland-based fermented skin care brand Circulove has developed a range of products it says fit into the wider trend towards sustainable holistic living – a rising area of opportunity for beauty, its CEO says.
There are plenty of opportunities to address immunity in the beauty and personal care space, particularly in developing active topicals, nutrient-dense ingestibles and combined kits that plug beauty routine needs and target holistic health, says Mintel.
India-based firm The Ayurveda Experience is working to expand its presence in North America and Europe to capture the rising demand for natural and holistic beauty products.
Interest in topical and ingestible beauty products that support and even boost immunity is gaining traction, but what science can back up product developments and how much growth potential is there really in this space?
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
London-based holistic wellness retailer The Organic Pharmacy recently opened a flagship concept store in Marylebone and has plans to edge deeper into the European market, according to its founder.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
National lockdowns and social distancing measures during the ongoing COVID-19 crisis have forced consumers to consider internal health and wellbeing more carefully, propelling greater expectations from beauty than before, says GlobalData.
Special Edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Beauty consumers consider holistic wellness as integral to their daily routines, particularly as stress and mental health have taken over the conversation amidst COVID-19, says the associate director of global beauty and personal care at Mintel.
Special edition: Holistic Health & Wellness – Formulating for Wellbeing and Anti-Ageing
Post-pandemic consumers are concerned about health, immunity and wider wellness which will translate into an uptick in beauty products that offer mindful and relaxing rituals to bookend days, says the director of beauty at WGSN.
Special edition: Holistic Health & Wellness – Formulating for wellbeing and anti-ageing
System Akvile has developed a set of face care products and app for daily use on acne-prone skin – a system its founder says is a preventative and holistic alternative to ‘miracle’ claiming products.
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Health and wellbeing will be the most important and long-standing consumer trend across the EMEA region in 2020, and products taking a holistic approach will tap into this best, says GlobalData.
![The beauty industry has a duty of care to fulfil, empowering consumers of all ages to feel skin and body confidence [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/04/21/beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-facegym-founder/16355744-1-eng-GB/Beauty-ageing-ideals-must-change-and-brands-have-a-duty-to-drive-this-says-FaceGym-founder.jpg)
![Skin care facials offer both physiological and psychological benefits - two cardinal components of hedonic wellbeing [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/skin-care-facials-can-induce-brain-relaxation-and-positive-emotions-more-than-resting-finds-study/16331158-1-eng-GB/Skin-care-facials-can-induce-brain-relaxation-and-positive-emotions-more-than-resting-finds-study.jpg)
![As consumers navigate a 'grey hair movement' but preventative skin care holds strong, the beauty industry must follow suit - developing products and marketing materials that match fresh ageing ideals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts/16269712-1-eng-GB/Ageing-in-beauty-must-move-from-anti-ageing-to-prevention-holistic-innovation-and-messaging-say-experts.jpg)
![More consumers worldwide have companion animals in today's 'touch deprived' society, and so pet care will continue to rise in importance [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/future-beauty-trend-opportunities-in-pet-care-lab-grown-ingredients-and-skin-cycling/15976028-1-eng-GB/Future-beauty-trend-opportunities-in-pet-care-lab-grown-ingredients-and-skin-cycling.jpg)
![Clariant focusing beauty R&D on stress management in a post-pandemic world [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/clariant-focusing-beauty-r-d-on-stress-management-in-post-covid-world/15912698-1-eng-GB/Clariant-focusing-beauty-R-D-on-stress-management-in-post-COVID-world.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![Clapoti has drawn inspiration from Korea's long-standing sauna culture, aiming to inspire Western beauty consumers into regular foot care rituals [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/15/foot-care-beauty-startup-clapoti-bringing-korean-sauna-culture-to-the-masses/15601613-1-eng-GB/Foot-care-beauty-startup-Clapoti-bringing-Korean-sauna-culture-to-the-masses.jpg)
![Beauty has an opportunity to shake-up the market and instil joy across categories, according to Beautystreams [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/05/11/beautystreams-future-view-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse/15406555-1-eng-GB/Beautystreams-Future-View-2022-2027-beauty-trends-centre-around-joy-ethics-gender-freedom-and-metaverse.jpg)
![Scent can be positioned centrally with its wellbeing benefits highlighted in beauty and personal care products, though any claims made will need to be backed by sound science [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/19/fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-mintel/12937250-1-eng-GB/Fragrance-innovation-in-beauty-and-personal-care-targeting-wellbeing-holds-growth-promise-says-Mintel.jpg)
![Circulove has a range of four skin care products made using fermented ingredients and byproduct food-grade natural oils, packaged in airless bottles made from 30% of ocean plastic [Image: Circulove]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/06/14/fermented-beauty-startup-circulove-talks-eu-and-us-expansion-circular-beauty-and-fermentation-power/12562668-1-eng-GB/Fermented-beauty-startup-Circulove-talks-EU-and-US-expansion-circular-beauty-and-fermentation-power.jpg)
![Active skin care offerings, protective hair care products and sleep-promoting kits are just some of the ways beauty (and food, drink and nutrition) brands can play into the immunity space [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/05/27/immunity-and-beauty-future-to-see-active-skin-care-supplements-and-drinks-innovation-says-mintel/12513535-1-eng-GB/Immunity-and-beauty-future-to-see-active-skin-care-supplements-and-drinks-innovation-says-Mintel.jpg)
![The Ayurveda Experience is working to expand its presence in North America and Europe. [The Ayurveda Experience]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/the-ayurveda-experience-eyes-western-demand-for-natural-and-holistic-beauty-products/12503968-1-eng-GB/The-Ayurveda-Experience-eyes-western-demand-for-natural-and-holistic-beauty-products.jpg)
