Spanish luxury beauty and perfume major Puig has carved its business into three divisions, creating a new Derma unit as part of plans to re-spark growth following a tough 2020 disrupted by COVID-19.
The humble lipstick has hardly changed in decades, but one design agency believes there is great scope to transform it into a digital 3D colour-printing machine for sustainable, statement beauty.
The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...
UK and EU beauty brands and retailers will certainly face new challenges in a post-Brexit world, but there remain plenty of opportunities to flourish with the right strategy and focus, particularly online, says an executive at e-commerce specialist Global-e.
12-MINUTE WATCH: TRENDS 2021 BY COSMETICSDESIGN EDITORS
Multicultural beauty, sophisticated hygiene and green products for all will take the spotlight next year, as consumers turn to relatable and engaging concepts that fulfil their needs. CosmeticsDesign’s global editors take you through the top 15 global...
Digital marketing and communications agency The Beauty Makers has launched a brand incubator to help build out future innovation-led companies in an increasingly competitive but exciting space, its founding partner says.
Algorithm specialist What’s In My Jar has developed a digital tool that recommends minimalist and gentle skin care routines based on irritation risk and effectiveness of products – a move that might help industry rethink its approach to sensitive...
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.
COVID-19 has created a dramatic and far-reaching shift in consumer habits, accelerating e-commerce, highlighting hygiene and hands, and soaring self-care to the top of the beauty agenda, according to Euromonitor International.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Special Edition: Personalised beauty in a digital revolution
The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
UK cosmetics brand Charlotte Tilbury has deployed Google Cloud’s business intelligence and analytics platform Looker to accelerate omnichannel growth and support consumer-led innovation.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
UK specialist retailer The Perfume Shop says sales of new launches are up thanks to its virtual shopping platform that has proved especially popular through the ongoing COVID-19 crisis.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Japanese male skin care brand Bulk Homme faces a more challenging European entry after delays and changes owing to the ongoing coronavirus (COVID-19) crisis, its chief global officer says.
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
This week, the company known for its AI and AR solutions for beauty, introduced a skin diagnostic tool, a shade finder, and a virtual try-on option for brands marketing to consumers via WeChat mini programs.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
Beauty retail has morphed in recent years, shaped by social media, technology and e-commerce, and brands must do more if they want to survive in this altered landscape, says a branding consultant.
Beauty is one of the hardest-hit consumer categories in the ongoing global coronavirus (COVID-19) pandemic, but it will also likely bounce back fastest because of digital strengths, says an expert consultant.
Smaller, local Chinese players are carving out a successful and competitive beauty category, developing highly social, online and value-for-money brands that connect well with younger consumers, says Mintel.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Consumer spend in health and beauty continues to rise rapidly and industry initiatives, particularly around clean beauty, make this an exciting category to play in, says a retail expert.
State of the Industry: Reflecting on what’s to come in 2020
Industry must rethink its approach to cosmetics ingredients and work towards a more holistic way of discussing safety with consumers, says the director-general of Cosmetics Europe.
Beauty retail has come full evolved beyond all recognition in the past few years, with digital retailers, social media and the growth of dedicated high street chains such as Ulta and Sephora all playing a part.
The beauty world will look very different in ten years, polarised by the push and pull between nature and technology and a consumer battle between digital connection and the desire to disconnect, says Mintel.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
The social-selling beauty company took its popular paper brochure digital in 2018, introduced a mobile-first training solution for Avon representatives in May, and is now working with Fuse to create a digital education and communications platform for...
There’s a rising mountain of digital beauty consumers that will snowball in size and influence in coming years, and brands and retailers that understand their needs will be in a strong position for future growth, says Euromonitor International.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?
YouTube has taken its AR Beauty Try-On feature up a development notch, launching an open beta version for use in smartphone ads, enabling beauty brands to fire-up make-up engagement further.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
Proctor & Gamble’s mass hair care brand Herbal Essences will expand tactile markings across all its shampoos and conditioners, kickstarting in January 2020 across the US and globally within two years.
UK tech start-up Harley has developed an online platform enabling cosmetic practitioners to make personalised product recommendations to patients, and just months after going live is now looking to expand internationally.
B2B prestige cosmetics platform Aqiok has secured a multi-year financing agreement to develop a lending app for smaller prestige beauty brands in Europe and North America.
Brand extensions and format innovations have fuelled growth for Unilever’s beauty and personal care unit for the second quarter of 2019, but more must be done to bolster sales, its CEO says.
