Active Beauty

Spotlight on ‘stress-relief’ beauty

Spotlight on ‘stress-relief’ beauty

By Kirsty Doolan

Neurocosmetics, psychodermatology, or stress-relief beauty. Whatever you want to call it, there is an uprising of new brands and ingredients that are aiming to help people battle the stress epidemic via their beauty and personal care routines.

Active ingredients can give makeup a 'skin care makeover' and tap into a range of important consumer trends [Getty Images]

Special Edition: Active Beauty - Vitamins, Minerals and Plant Power

Vitamin-infused makeup: A blooming path out of the COVID slump?

By Kacey Culliney

Three years ago, the makeup category fell out of focus as consumers prioritised skin care during the COVID-19 pandemic – a shift that has largely stuck, offering clear opportunities for skincare-infused colour cosmetic innovation, says a trend expert.

Vitamin C or ascorbic acid offers many skin health benefits when incorporated into topical formulations, from UV damage protection to collagen maintenance [Getty Images]

Special Edition: ACTIVE BEAUTY – VITAMINS, MINERALS AND PLANT POWER

The topical promise of vitamin C for skin health: Review

By Kacey Culliney

Topical cosmetic application of vitamin C is more effective than oral supplementation when targeting skin health, but challenges remain around stability and absorption, finds a review.

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.