Procter & Gamble-owned skin care brand SK-II is reinforcing its e-commerce business with personalised beauty initiatives to deepen its bond with consumers in the era of the COVID-19 pandemic.
Proctor & Gamble has driven full-year 2019 net sales up 1% but a multi-billion write-down taken on its shaving brand Gillette has contributed to a net profit loss of close to €5bn.
With the 'megabrand' increasingly becoming a source for upping
revenues, we take a look at the latest launches in the hair care
category to see what direction that expansion is taking.