Brand extensions and format innovations have fuelled growth for Unilever’s beauty and personal care unit for the second quarter of 2019, but more must be done to bolster sales, its CEO says.
Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...
L2’s study from the holiday period, yet to be officially released, suggests UK brands are not effectively targeting consumers who like to buy gifts online.
According to market researcher Mintel, while prestige colour cosmetics are recording the biggest growth in the UK, mass-market products still dominate categories such as nail polish and increasingly challenge their more luxurious counterparts.
New product innovations and smaller sizes are boosting colour cosmetics sales in the UK with big gains expected in the mass market whilst the prestige segment has benefitted from consumers trading up.
As the Chinese buyer market prepares to become the new reference point for industry, product safety concerns drive sales of imported brands, and the guarantee of quality is paying the biggest dividends.
