The focus on holistic wellness in recent years has boosted the oral care market, as more people realise the link between maintaining oral hygiene and having better general health. We explore what else is driving the category as we venture into 2024…
Numerous studies show that the oral microbiome impacts our systematic health, which means there may be new opportunities for personal care products designed to improve health and wellness.
Personal care giant Colgate-Palmolive has developed a mouth guard shaped smart device designed to measure oral health properties using a series of multispectral sensors.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
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Consumers worldwide do not fully understand the importance of maintaining good oral health and how this links to systemic health and wellbeing – something Colgate-Palmolive wants to change via a major education programme, its VP and chief clinical officer...
Colgate-Palmolive has partnered with research organisation Verily Life Sciences to conduct a two-year clinical trial investigating the link between oral health and systemic human health conditions, specifically cardiovascular disease and Type II diabetes.
French skin microbiome specialist Gallinée has launched a toothpaste and oral care supplement designed as a range to support the existing ecosystem of the mouth – a concept that has massive opportunity in the category, its founder says.
Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.
Mobile technology is changing the way we live our lives and that includes improvements to our teeth brushing habits according to Procter & Gamble, after Oral-B revealed how apps have transformed our daily routines.
Many a cosmetics player has been caught out by the Advertising Standards Authority for a misleading ad of late, however this time personal care giant P&G has managed to come away unscathed.
GlaxoSmithKline narrowly missed the wrath of the UK Advertising Standards Agency after it was called in to investigate complaints that an ad for its Corsodyl mouthwash was irresponsible and misleading.
Whilst it is common knowledge that poor oral hygiene can lead to tooth decay and gum disease, a number of recent studies have found a link between gum disease and serious health conditions.
Exceptional growth in the sales of mouthwash has boosted oral care hygiene figures, as UK consumers turn to the quick and easy solution to killing germs and freshening breath.
Although British consumers are spending increasing amounts of money
on products that whiten and enhance the appearance of their teeth,
a new survey shows that basic oral hygiene such as flossing is
being neglected, untapped untapped...
The UK has experienced a significant growth in the oral care
sector, driven mainly by teeth whitening products as consumers
adopt the sparkling smiles supported by many leading stars.
American soldiers could soon benefit from tooth-cleaning chewing
gum. An army research team has developed an active ingredient that
can be included in gum to keep mouths clean when toothpaste and
brush are out of the question.
Vibrating personal care items seem to be making a splash in the US
market this summer, with the launch of vibrating soap, vibrating
toothbrushes and vibrating razors.
Increasingly sourcing innovation from outside, the Procter &
Gamble company has announced an agreement to purchase the number
two dental floss brand Glide from fibre technologists W. L. Gore
& Associates to complement its...
![Jindal Drugs sees untapped opportunities among new oral care brands. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/indie-oral-care-mint-producer-eyeing-new-opportunities-among-new-players/16590624-1-eng-GB/Indie-oral-care-Mint-producer-eyeing-new-opportunities-among-new-players.jpg)
![Diagnostic data from the device can then be displayed directly via a consumer app or communicated through a virtual assistant, with recommendations on oral hygiene routines and products [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/08/colgate-palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home/15665691-1-eng-GB/Colgate-Palmolive-patents-oral-health-smart-device-to-track-hygiene-at-home.jpg)
![According to the World Health Organization (WHO), 520 million children worldwide suffer with caries in primary teeth, with various oral diseases affecting a total of almost 3.5 billion people globally [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/23/colgate-palmolive-launches-5-year-oral-health-commitment-with-know-your-oq-website-to-tackle-oral-diseases/15266329-1-eng-GB/Colgate-Palmolive-launches-5-year-oral-health-commitment-with-Know-Your-OQ-website-to-tackle-oral-diseases.jpg)
![The two-year clinical study will be conducted in partnership with Verily Life Sciences to look at the link between oral care and the systemic health conditions cardiovascular disease and Type II diabetes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/formulation-science/colgate-palmolive-starts-oral-health-clinical-study-with-verily-life-sciences-investigating-systemic-conditions/12745564-1-eng-GB/Colgate-Palmolive-starts-oral-health-clinical-study-with-Verily-Life-Sciences-investigating-systemic-conditions.jpg)
