The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
French beauty company L’Occitane Group has recorded sales of €843.4m in its third quarter, up by 19.5%, which was mainly attributed to a 199% increase in sales from the Sol de Janeiro brand.
Generation Z can be a puzzle for beauty companies, as they don’t appear to have the same levels of brand or product loyalty as their predecessors. What do marketers and R&D experts need to know about this generation?
Generation Z can be vocal, but their words don’t always align with their actions when it comes to buying beauty products. We spoke to EY’s Marcie Merriman to find out more…
We spoke to the perfumers behind Florence by mills’ first fragrance, Wildly Me, to find out more about the product development and key fragrance trends.
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.