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From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images)

Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020

By Kacey Culliney

The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...

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