Consumer Trends

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2022 - think skin, menopause and innovative retail [Getty Images]

A year of innovation? Top 5 EMEA beauty trends to watch in 2022

By Kacey Culliney

Increased focus on self-care and wellbeing, a desire to find back joy and push forward with the green agenda are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends...

CosmeticsDesign's global Clean & Ethical Beauty video series takes a deep dive into why this movement matters and key opportunities and challenges facing industry (Getty Images)

Special edition: Clean & Ethical – ‘Better for you, better for the planet’ beauty

Clean & Ethical Beauty: Why it matters, who is acting and what the future holds

By Kacey Culliney

The clean and ethical beauty movement has garnered plenty of traction in recent years, fuelled by a plethora of environmental, societal, business and consumer factors, and CosmeticsDesign-Europe has been tracking this movement closely for some time.

Beauty apps must reconsider design and plug consumer skin care needs says What's In My Jar founder

Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe

Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed

By Kacey Culliney

Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder...

Consumers have made a link between the singularity event of COVID-19 and planetary change; propelling sustainability concerns to the fore (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part II

Beauty can expect ‘two waves’ of sustainability interest post-COVID

By Kacey Culliney

The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.

Swathes of people worldwide are now balancing professional and personal life from the home - a significant shift in consumer trends set to last some time (Getty Images)

COVID-19 Consumer Shifts Close-Up - Part I

COVID-19 has triggered an ‘enduring focus on the home’, says expert

By Kacey Culliney

Consumers worldwide are increasingly focused on the space they call home during the COVID-19 crisis, as professional and personal lines blur with work-from-home models. And this has created an important shift in how consumers integrate beauty into their...

Beauty 4.0 Podcast by CosmeticsDesign-Europe speaks to Outform on beauty retail, AR, e-commerce and more

Listen to Beauty 4.0 – A podcast by CosmeticsDesign-Europe

Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience

By Kacey Culliney

The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.

CosmeticsDesign-Europe spotlights the top five beauty and personal care trends to watch in 2021 – think inclusive, tech-driven and green… (Getty Images)

A year of renewal? Top 5 EMEA beauty trends to watch in 2021

By Kacey Culliney

Curiosity for digital, a need for inclusivity and heightened demand for green beauty are just some of the key trends set to shape the European, Middle East & African beauty market next year – here are our Top 5 EMEA trends to watch.

From safety-first thinking to support local shopping, CosmeticsDesign-Europe takes you through nine ways beauty consumption changed during COVID-19 this year (Getty Images)

Trend reflections: 9 ways COVID-19 changed beauty consumption in 2020

By Kacey Culliney

The ongoing coronavirus (COVID-19) pandemic has mightily impacted consumer behaviour, with many upcoming beauty trends fast-forwarded and new purchase and usage patterns appearing. Here, CosmeticsDesign-Europe brings you the nine ways beauty consumption...

Clean & Ethical Beauty why it matters Episode 1 CosmeticsDesign video series

30-MINUTE WATCH - EPISODE 1

Clean & Ethical Beauty Video Series Episode 1: Why it matters

By Kacey Culliney

Clean and ethical beauty has evolved significantly in recent years, fuelled by various environmental, societal and business factors, but why does this burgeoning category matter more today? Scroll down to watch Episode 1.