As the cost-of-living crisis continues to bite worldwide, the latest financial results for e.l.f. Beauty underscores how inexpensive cosmetic products are proving to be a winner.
With a greater emphasis on skincare and sustainability claims, a new report highlights how the fast pace of change in the color cosmetics category is being driven by developments in the digital realm.
Through the recent launch, the manufacturer has directly addressed a specific consumer demand for cost-effective cosmetic brushes that perform well with solid stick cosmetic formulations without sacrificing performance results.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Permanent makeup has been a growing trend in color cosmetics, but transparency around removers for these tattoos could be improved and infused with plants, researchers say.
Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...
In both the US and worldwide the run away success of Sephora is serving to boost newer, fresher and independent color cosmetics that are bringing a new dynamic to the category. But can those brands keep up with the fast pace of change?
Reflecting continued growth in the globel market for color cosmetics, the German color cosmetics brand is launching in the United States by targeting the masstige space.
Personal care brands were undermined this year by a spate of increased shoplifting in the Americas, according to a joint report by Euromonitor and Checkpoint Systems.
A lack of synergy between the different categories in Procter & Gamble’s portfolio may mean divesting from color cosmetics and fragrances to improve business performance, a leading analyst claims.
Beiersdorf has announced new measures designed to focus the business on skin care, which it says will weigh on next year’s operating margin, including pulling out of the color cosmetics market in Germany.
Color-changing color cosmetics look set to become the next big
thing, as Engelhard launches a new special-effect pigment that
brings a new dimension to a variety of color cosmetic and personal
care products.
Independent US cosmetics player Aromaleigh has launched a new range
of color cosmetics featuring a combination of synthetic and mineral
ingredients that taps into current demands for particularly vibrant
colors.
Although the company's sales for the quarter only grew by 1 per
cent, the performance was boosted by favorable exchange rates, as
the company announces a future focus on color cosmetics and seniors
to maintain the momentum.
