Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
There’s a rising mountain of digital beauty consumers that will snowball in size and influence in coming years, and brands and retailers that understand their needs will be in a strong position for future growth, says Euromonitor International.
Female consumers tend to be more open to beauty innovations that tap into mood, emotional wellbeing and self-care, but the male demographic still offers promise, says a global Mintel analyst.
The consumer wellness boom presents strong opportunities for beauty to target mood and wellbeing, through functional products, routine enhancement or powerful brand messaging, says Mintel.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
Ecovia is extending its deadline for the Sustainable Beauty Awards, allowing for final submissions on this Friday, September 27th, adding another week to the deadline.
Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.
Reversed vending, environmental impact assessments and blockchain technologies may be what it takes for industry to take on its sustainability responsibilities, say two UK Indie Brands.
Beauty has made sustainable packaging advances but nothing widespread enough to align with consumer expectations and the urgent need to save the planet, says a beauty industry commentator.
The British Beauty Council wants to overturn the dated view that beauty has no serious purpose or value and cultivate a more elevated view that celebrates widespread innovation in the sector, its CEO says.
The British Beauty Council and London’s infamous Covent Garden will debut ‘London Beauty Week’ next month to showcase innovation, growth and influence in the UK beauty market.
The Changing Face of Beauty, a global study conducted by Allergan, reflects a shift in consumer expectations; women today opt for products and procedures to improve how they feel, rather than simply how they look.
Chemicals company BASF has announced its 2017 colour trends collection, this year focusing on four distinct beauty profiles based on cultural drivers as it looks to relate to a global marketplace.
