Colour Cosmetics

Gen Z beauty consumers: How to win over… this multifaceted generation

Exclusive in-depth insights

How to win over… the multidimensional Generation Z beauty consumers

By Amanda Lim

Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...

Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]

The Long Read: Everything beauty needs to consider in the Metaverse

The beauty metaverse: ‘We are at the beginning of something that is huge’

By Lynda Searby

The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.

Beauty tech 2022 trends from Mintel include metaverse, NFTs, blockchain and device innovation

Listen to Beauty 4.0 – A Podcast by CosmeticsDesign-Europe

The future of beauty tech? The metaverse, NFTs and blockchain, says Mintel

By Kacey Culliney

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.

Gen X beauty consumer analysis: How to win over… The misunderstood ''sandwiched' generation

Exclusive In-Depth Insights

How to win over… The misunderstood Generation X beauty consumer

By Amanda Lim

With the beauty and cosmetics needs of the 'sandwiched generation' often misunderstood and unmet, we shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the...

Industry and consumers have a plethora of certifications and standards that can be used for natural and organic cosmetics [Getty Images]

Guest Article

Natural and organic cosmetics: An overview of certification options

By Tjaša Grum, CE.way Regulatory Consultants

Interest in natural and organic cosmetics continues to rise amidst a wider green beauty boom, but with little regulation around these two terms, certification schemes have taken on fresh importance - for industry and consumers alike.

L'Oréal beauty tech innovation targets consumer devices, social commerce and digital footprint

Big Brand Talks - In Conversation with Today's Beauty Leaders

L’Oréal exec: Beauty tech can solve the ‘big data challenge’

By Kacey Culliney

Beauty has plenty of opportunities to employ cutting-edge technologies to improve consumer services and supply chains, but these innovations can also simplify very large data sets and manage complexities across businesses, says the marketing head of L’Oréal...

New approach methodologies (NAMs) have already been well-proven for animal-free cosmetic product and ingredient safety testing, but should now be accepted as 'scientifically robust' for testing worker safety and environmental impact [Getty Images]

Next-gen methods can 'transform' chemical risk assessment: Experts

By Kacey Culliney

There are strong opportunities to widen use of new approach methodologies (NAMs) for chemical risk assessments on worker safety and environmental impact of cosmetics, though regulatory acceptance will require a collaborative industry-research push, say...

Estée Lauder, LVMH and Sephora are among a number of beauty companies cutting ties with Russia amidst the ongoing Ukraine conflict [Getty Images]

‘Drastic but necessary’: Beauty majors cease business in Russia

By Kacey Culliney

Several major beauty brands and retailers have suspended operations in Russia amidst the ongoing Ukraine conflict – action that aligns with widespread consumer sentiment and the increasing difficulties of doing business in the country, according to one...