Beauty from within never went away in Asia, but in Europe initial enthusiasm waned, while in the US it never really took off in a big way. So is the time now ripe for firms to be investing in the area again?
A team of researchers has shown the efficacy of specific collagen peptides to improve skin moisture and, for the first time, to prevent and reduce the fragmentation of the dermal collagen network, thus counteracting one of the hallmarks of skin ageing.
A herbal nutricosmetic drink is being launched in the UK utilising the amino acid-rich Himalyan herb, Moringa oleifeira, with the company involved saying it has overcome the 'horrible' taste of moringa.
Reserveage Organics, a company built first upon the benefits of the antioxidants found in wine grapes, is expanding rapidly into the beauty-from-within category, which founder Naomi Whittel says is finally taking off in the US.