Conscious consumerism is here to stay and as the fast-paced clean and ethical beauty trend takes its grip, industry needs to start delivering on all fronts – overcoming lab and regulatory hurdles along the way.
The tremendous rise of CBD beauty is continuing to fire up, fuelled by indie and skin care innovation, but weed washing and big brand resistance remain key hurdles to growth, according to Prohibition Partners.
Givaudan Active Beauty has developed face mask formulas that it says tap into the specific needs of Generation Z – a rising demographic that associate beauty with confidence, self-expression and naturalness.
Beauty biotechnology will gain importance in the coming years, driven by environmental concerns and limited natural resources, but industry will have to work hard at creating positive consumer perceptions, says Royal DSM.
CBD has caught the public's imagination as an ingredient offering a host of potential health benefits. But for all the hype, CBD also courts controversy. To move from a trending ingredient to an ingredient trend, the sector will need to address some...