Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
The fragrance market was projected to be worth over $30 billion globally in 2021, and more small perfume and cologne brands are entering the fray everyday.
Daily-use products with UV protection will be a key driver of global beauty growth in years to come, as changes to the weather and consumer knowledge push it into a very real daily need space, says the CEO of L’Oréal.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
The skin-repairing and strengthening abilities of vitamin K, coupled with the insatiable demand for new and exciting ingredients, will spur interest in the “wound healing vitamin”, according to one skin care brand.
A round-up of CosmeticsDesign-Europe’s most-read news from September 2022 shows interest in L’Oréal’s thinking on the potential for live bacteria when targeting the skin microbiome, consumer perceptions around skin glow, big brands brainstorming the future...
Makeup trends over the next three years will be shaped by a rush of post-pandemic creativity and increasing engagement in virtual realities and tech, says WGSN.
Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.
Here we reveal exclusive insights from established and rising baby care brands Aromababy, Lovekins and P’URE PapayaCare Baby on what it takes to earn the trust of protective parents, how the COVID-19 pandemic has affected the market, and why Asia Pacific...
Menopause is shifting out of taboo and into the spotlight as women worldwide seek a deeper understanding on changes during this time, carving out plenty of opportunity for beauty and wellness industries to support, educate and empower.
Temporary retail spaces offer beauty brands opportunity to build hype and drive community post-pandemic – both key in an increasingly competitive UK market, says Mintel.
Skin care firms are increasingly launching supplements that claim to reduce skin hyperpigmentation, giving consumers an alternative to traditional topical creams.
Customised cosmetics innovation will be a significant driver of the South Korean beauty market and will provide it “unique” competitive edge, according to a new review.
Consumers have wide and varied perceptions around skin glow that differ according to country, spurring promise for industry to consider market positioning and claims more carefully, according to Swedish cosmetics firm Oriflame.
While custom beauty might be a fun new product type, Mintel says consumers are also using it to address needs that may not be easily addressed by traditional products.
Leading executives from Sephora, Shiseido and Orveon will join forces to brainstorm the future of beauty tech – discussing opportunities and challenges today and revealing their five-year vision.
The rise of self-care and the body positive movement are boosting interest in the body care category, but there is still a need for more research, ingredients, and even devices to drive future growth.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty tech investments have largely focused on digital and e-commerce, but consumers are looking for technology in-store as well to improve the overall shopping experience, providing significant opportunity for brands and retailers, according to Mintel.
Taiwan-based Perfect Corp has launched new AI tech that enables beauty brands to make personalised product recommendations tailored to consumers’ personality traits.
Technology in beauty is continuing its meteoric rise at supersonic pace, but as consumers look for more innovative and immersive stories, stores, tools and apps, how can beauty stay smart in this space?
Shaved heads, no eyebrows and messy makeup are some of the latest visuals popping up in beauty as Generation Z emerge from the COVID-19 pandemic looking to flip the lid on dated, traditional narratives.
Ingredient firm Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia’s hair care market with a ‘natural and sustainably sourced’ biotin.
Italian probiotics heavyweight Probiotical plans to bolster its presence in the US market by riding what the company calls a rising tide of consumer awareness of the importance of gut wellbeing to skin health.
Between sustainability efforts by suppliers and making sustainability claims on finished products is a lot of data, and an expert says emerging software solutions are the answer.
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
Special Edition: BEAUTY 4.0 – THE MAKING OF DIGITAL, TECH-LED CATEGORY
The influencer evolution race is on, with computer-generated alternatives fiercely engaging and exciting audiences within the blurred realms of reality and digital. And there's great promise, as consumers start to dismiss traditional influencer models,...
Exclusive insights from pioneers in the men’s cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.
Beauty-from-within remains the number-one reason women and men take collagen supplements, according to a fresh five nation survey, and so science-backed claims substantiation will be key moving forward, says an expert.
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
Cosmetics contribute more to Middle Eastern women’s sense of attractiveness and self-confidence than ever, but not in the ways typical of social media-shaped Western trends, according to research.
Getting the stamp of approval from TikTok can generate a lot of success for beauty brands, but one insider cautions companies not to fall into the trap of letting TikTok dictate their product development.
The ongoing COVID-19 pandemic has created huge waves of change in consumer thinking, with hygiene, finance and science now the sharp focus in beauty, potentially spelling the end of preservative fears and the free-from movement, says WGSN.
The roles of the microbiome and probiotics in supporting the menopause could be a key growth area as the process, combined with healthy ageing and gut health, gives rise to niche products aimed at women navigating this stage of life.
Consumer engagement in the fragrance category is growing worldwide, fuelled by interest in wellbeing and mood but also seduction as people start to socialise again, says the CEO of L’Oréal.
A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.
Women globally now prioritise looking healthy over looking young and the majority say their confidence is improving with age, highlighting the need to shift beauty narratives around ageing, say Avon execs.
Exclusive insights from a host of thriving beauty brands have revealed how firms can understand the purchasing behaviours of Gen Zs and better connect with them, while also exploring how this radical generation could fundamentally change the industry...
The Long Read: Everything beauty needs to consider in the Metaverse
The lucrative potential of virtual beauty products, the complexities of crypto transactions and the sustainable and social challenges surrounding the metaverse must be front of mind as innovation in this fragmented space evolves, say industry experts.
Embracing ageing and helping consumers adopt a positive approach to getting older are keys for beauty and cosmetics brands to alleviate the pressure on consumers to look youthful, according to a leading expert.
Simplification and sophistication are key strategies to drive cosmetics sales in the post-pandemic era, with consumers willing to spend more on natural, sustainable care and tech beauty.
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.
The skinimalism trend continues to gain traction in beauty with fresh opportunities to develop all-in-one hybrid colour cosmetic and hair care products targeting this space, says WGSN.
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![L'Oréal is heavily invested in advancing UV protection offerings, including for consumers with dark skin phototypes [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/uv-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-l-oreal-ceo/15884636-1-eng-GB/UV-protection-market-shows-daily-use-skin-care-growth-beyond-sun-care-says-L-Oreal-CEO.jpg)
![The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/24/beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency/15877724-1-eng-GB/Beauty-tech-future-trends-2022-2027-include-metaverse-evolution-community-virtual-influencers-and-transparency.jpg)
![Beauty brands big and small are being urged to experiment with Web3 concepts such as NFTs and the Metaverse. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/10/20/beauty-in-the-metaverse-web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future/15864221-1-eng-GB/Beauty-in-the-Metaverse-Web3-expert-encourages-beauty-brands-to-make-first-small-steps-into-the-future.jpg)
![Colour cosmetic consumers will expect more from immersive and virtual worlds, turning to tech to help purchase decisions [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/13/future-of-makeup-2025-wgsn-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse/15848012-1-eng-GB/Future-of-makeup-2025-WGSN-report-spotlights-post-pandemic-creativity-beauty-tech-and-metaverse.jpg)
![Women want a more open discourse about the menopause, presenting beauty and wellbeing companies an important opportunity to engage in this space and better understand consumer needs [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/10/10/menopause-beauty-and-wellbeing-cosmeticsdesign-europe-nutraingredients-expert-webinar-future-brainstorm/15837311-1-eng-GB/Menopause-beauty-and-wellbeing-CosmeticsDesign-Europe-NutraIngredients-expert-webinar-future-brainstorm.jpg)
![And the brighter and more Instagram-worthy, the better, as UK beauty market competition heats up [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/beauty-pop-ups-can-build-hype-and-community-in-competitive-uk-market-says-mintel/15821988-1-eng-GB/Beauty-pop-ups-can-build-hype-and-community-in-competitive-UK-market-says-Mintel.jpg)
![Consumers worldwide have different expectations around skin glow, relating it to inner happiness and health in some countries and anticipating a visual shimmer in others [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/20/skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-oriflame/15782820-1-eng-GB/Skin-glow-definitions-differ-amongst-consumers-from-radiance-luminosity-happiness-and-health-finds-Oriflame.jpg)
![How will beauty retail evolve? What might products look like? And how will brands bring everything together online and in-store? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/cosmeticsdesign-beauty-tech-webinar-with-sephora-shiseido-orveon-and-experts-brainstorm-future/15777921-1-eng-GB/CosmeticsDesign-beauty-tech-webinar-with-Sephora-Shiseido-Orveon-and-experts-brainstorm-future.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![A large number of UK adults who buy beauty and grooming products say in-store technology would help the overall shopping experience [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-mintel/15752187-1-eng-GB/Beauty-tech-in-store-holds-great-promise-for-consumer-experience-and-shopping-journey-says-Mintel.jpg)
![Perfect Corp has launched new AI tech that makes personalised product recommendations tailored to personality traits. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/ai-powered-personalised-beauty-brands-investing-in-ai-and-ar-are-growing-in-double-digits/15704145-1-eng-GB/AI-powered-personalised-beauty-Brands-investing-in-AI-and-AR-are-growing-in-double-digits.jpg)
![Global beauty brands and retailers continue to invest fast in tech-led innovation, from metaverse experiences through to at-home fragrance blending [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/08/beauty-tech-cosmeticsdesign-webinar-with-sephora-shiseido-orveon-mintel-and-the-virtual-events-group/15748695-1-eng-GB/Beauty-tech-CosmeticsDesign-webinar-with-Sephora-Shiseido-Orveon-Mintel-and-The-Virtual-Events-Group.jpg)
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products/15739236-1-eng-GB/Givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products.jpg)
![The COVID-19 crisis has fuelled important shifts among Gen Z beauty consumers around gender, image and mental health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/beauty-trends-gen-z-post-covid-show-unconventional-gender-fluid-escapism-important-says-verve/15710946-1-eng-GB/Beauty-trends-Gen-Z-post-COVID-show-unconventional-gender-fluid-escapism-important-says-Verve.jpg)
![Biosynthia has identified South Korea and Japan as two top targets as it seeks to grow in Asia. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/biosynthia-targets-asian-hair-care-market-with-sustainably-sourced-biotin/15719895-1-eng-GB/Biosynthia-targets-Asian-hair-care-market-with-sustainably-sourced-biotin.jpg)
![L’Oréal to introduce Takami to Hainan in 2023. [Takami]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-touts-hainan-as-the-perfect-venue-to-introduce-j-beauty-brand-takami/15671346-1-eng-GB/L-Oreal-touts-Hainan-as-the-perfect-venue-to-introduce-J-beauty-brand-Takami.png)
![As the digital world continues to evolve, so too do opportunities in working with virtual influencers and computer-generated humans [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/25/virtual-influencers-super-exciting-space-says-wgsn-with-beauty-diversity-and-engagement-promise/15712467-1-eng-GB/Virtual-influencers-super-exciting-space-says-WGSN-with-beauty-diversity-and-engagement-promise.jpg)
![Both men and women take collagen supplements primarily for beauty reasons, way ahead of protein power and joint health [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/10/collagen-supplements-for-beauty-still-primary-use-among-women-and-men-finds-trust-transparency-center/15672438-1-eng-GB/Collagen-supplements-for-beauty-still-primary-use-among-women-and-men-finds-Trust-Transparency-Center.jpg)
![Self-confidence-boosting beauty products are popular amongst Arab women in the Middle East, but multinational marketing campaigns don't always hold appeal [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/08/11/middle-east-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study/15671709-1-eng-GB/Middle-East-beauty-trends-see-attractiveness-pigment-and-ageing-key-finds-study.jpg)
![Insider cautions cosmetic companies not to fall into the trap of letting TikTok dictate their product development. [GettyImages]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/tiktok-beauty-pitfalls-of-allowing-tiktok-to-dictate-product-development/15642912-1-eng-GB/TikTok-beauty-Pitfalls-of-allowing-TikTok-to-dictate-product-development.jpg)
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![Interest and engagement has risen in fragrances globally as consumers look to target wellbeing, mood and seduction [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/l-oreal-ceo-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category/15649890-2-eng-GB/L-Oreal-CEO-says-fragrances-soaring-globally-with-new-consumer-appetite-for-category.jpg)
![Almost three-quarters (72%) of women worldwide are now focused on looking healthy rather than young after the pandemic [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/avon-power-in-ageing-report-finds-women-want-to-look-healthy-not-young/15637269-1-eng-GB/Avon-Power-In-Ageing-report-finds-women-want-to-look-healthy-not-young.jpg)
![Everyone is talking about the metaverse, but what should beauty brands and retailers be thinking about? [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/20/metaverse-trends-in-beauty-include-nfts-virtual-makeup-social-responsibility-and-sustainability-say-experts/15614295-1-eng-GB/Metaverse-trends-in-beauty-include-NFTs-virtual-makeup-social-responsibility-and-sustainability-say-experts.jpg)
![With the ongoing crises in today’s world, it is a privilege to grow old. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-expert/15604760-1-eng-GB/Help-consumers-embrace-ageing-to-tackle-anxiety-in-beauty-Expert.jpg)
![More consumers are purchasing tech beauty for use at home like electric cleansers, lifting-up devices and sebum aspirators. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/post-pandemic-beauty-trends-simplification-sophistication-driving-post-pandemic-beauty-wave-research/15585209-1-eng-GB/Post-pandemic-beauty-trends-Simplification-sophistication-driving-post-pandemic-beauty-wave-Research.jpg)
![Many skin care consumers still value in-store sampling and testing, so brands need to work hard to balance out online and brick and mortar retail strategies [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/skin-care-retail-needs-balance-between-online-and-offline-says-mintel/15607541-1-eng-GB/Skin-care-retail-needs-balance-between-online-and-offline-says-Mintel.jpg)
![Makeup and hair care products developed with quality and simplicity in mind will fare well in the skinimalism movement [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/07/07/skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-wgsn/15580163-1-eng-GB/Skinimalism-trend-continues-with-opportunities-in-makeup-hair-care-on-the-horizon-says-WGSN.jpg)
