Playtime, glam organic and hormonal ageing: 7 key trends defining beauty 2019

By Lucy Whitehouse contact

- Last updated on GMT

Playtime, glam organic and hormonal ageing: 7 key trends defining beauty 2019
A leading international trends agency has teamed up with one of the major beauty trade shows to reveal the key trends defining beauty.

Beautystreams has put together the following trends - the Cosmotrends - based on the recent annual Cosmoprof  Worldwide Bologna show.

Here, we reveal five of the ten key trends as picked out in the report. Click here​ to discover the other five trends.


Beauty isn’t taking itself too seriously! It’s time to step into the beauty playground. Kids and Gen Z are gravitating towards products that put the fun back into beauty, while also delivering effective skin benefits and gorgeous-looking results.

These products inspire creativity and wide-eyed curiosity, as if to say, ‘Why not?’.

Simply mix and match, experiment with new product forms, try new colors, and play with endless possibilities. Treat yourself to joyful, interactive, and uplifting beauty experiences.


Luxury organic make-up is no longer an oxymoron. Not so long ago, consumers were forced to choose between serious, clean ingredients, or a premium user experience that focused predominantly on glamour (minus the eco-factor).

Now, brands combine both in their offerings: top-quality, organic and vegan ingredients with safe pigments, together with a breadth of high-performing colors and formulations, and sleek, high-touch packaging.

These are win-win products that look good, feel good, and are good for you.


Just as a raw food diet nourishes the body from the inside out and is said to give flawless skin, so, too, raw ingredients in skin care revitalize the skin thanks to their high concentration of vitamins, minerals, antioxidants, potent botanicals, and live enzymes.

Raw ingredients are whole, unrefined, and minimally or cold-processed. The less processing, the more potent the ingredients.

Raw ingredients are also super-fresh and responsibly sourced, and contain no toxins or irritants which are harmful to the skin.


Hormonal skin care is emerging as a new category, addressing the specific changes that occur when hormone levels plummet in the years leading up to, and beyond, menopause.

Skin becomes dry, loose and thin, pH levels fluctuate, with an accompanying loss of collagen, and an increase in skin sensitivity.

Various skin processes alternately slow down, such as regeneration and repair, or accelerate, such as increased and deeper facial wrinkles.

Specially formulated products address the signs of hormonal aging, enhancing the texture of menopausal skin, minimizing lines, and giving it a fresh, new glow.


Prickly on the outside, water-storing capabilities on the inside. The prickly pear, also known as opuntia, is a fruit superstar that belongs to the cactus family and boasts extensive beauty benefits.

Oil extracted from the seeds of this fruit is rich in fatty acids, omegas and antioxidant vitamin E, stimulating collagen production for faster cell turnover, and promoting skin elasticity.

Prickly pear oil is also super-hydrating, as befits a plant that thrives in the desert. In hair care, the oil makes hair glossy, and helps relieve scalp conditions.


Body positivity is in. Dare to flaunt imperfections and accentuate your unique features! Who and what is considered beautiful today is no longer constrained by monolithic beauty ideals.

Love Your Body means loving who you are, no matter what shape or size, ethnicity, gender or sexual orientation.

A healthy body is a beautiful body. When you love yourself and have good self-esteem, beauty is no longer skin deep, it radiates from within.


The world of fragrance is evolving to seduce a new generation of consumers. The traditional eau de parfum format is stepping aside in favor of smaller, more playful and travel-friendly formats, often in non-liquid form, that are better suited to the modern nomadic lifestyle favored by millennials.

Brands are taking inspiration from product forms seen in skin care, make-up, and even hair care, with an increasing number of solids, sticks, compacts, and fun textures that invite consumers to engage with fragrance in more dynamic ways throughout the day.

Click here​ to discover the other five trends.

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