And speaking of BASF, the company was showcasing its new concept “Innovative Skincare Journey”. Through it, BASF believes it offers its customers a new approach to skin care formulations, using an innovative process that allows to create efficient high-quality products in a faster, easier and more transparent way.
The “Innovative Skincare Journey” concept features one basic multi-purpose formulation which is adjusted in a second production phase. Various formulas can be created by carefully selecting additional ingredients (e.g. active ingredients) – depending on the textures, senses and functions that want to be achieved.
By focusing on only few ingredients, manufacturers of personal care products can easily ensure transparency to consumers by highlighting controlled ingredients and technical processes.