Airless leads the way for Weleda’s latest body lotion launch
By Andrew McDougall
- Last updated on
Basel-based body lotion brand Weleda has jumped on the airless bandwagon as it selected Mega Airless dispensers for its latest launch of body lotions.
The Swiss brand’s latest retail launch incorporates the Mega Airless Mini SC (self-closing) pump with 0.8ml dosage.
Pre-mounted customized caps feature the Weleda logo, while a snap-on ring with 35mm outer diameter was developed specifically for the co-extruded bottles with 200ml inner bags (Bag-in-Bottle, provided by Gaplast).
The four new SKUs, initially to be sold in Europe, include Citrus Hydrating Body Lotion, Sea Buckthorn Replenishing Body Lotion, Wild Rose Pampering Body Lotion and Pomegranate Body Lotion.