Personalised beauty must be inclusive and far-reaching, with tech that provides unrivalled precision, all whilst keeping sustainability front and centre, says the head of L’Oréal’s Technology Incubator.
International beauty major L’Oréal is set to launch a digital version of the shade finder technology behind its customised foundation Le Teint Particulier by Lancôme – a move it says will broaden access to this inclusive beauty offering.
Special Edition: Personalised Beauty in a Digital Revolution
International beauty major L’Oréal is primed to launch its AI at-home personalised cosmetics device Perso, starting with a beta version of its customised lipstick variant in the first quarter of 2021.
Special Edition: Personalised Beauty in a Digital Revolution
Precision-applied foundation, colour-matched lipstick and 3D printed makeup sheets are just some of the innovations set to shape the future of personalised colour cosmetics, says the director of beauty at WGSN.
Special Edition: Personalised beauty in a digital revolution
Consumers used to take a hands-on approach when seeking out personalised beauty products, but they now expect brands to cater directly to their needs with made-to-order options, says an expert.
Special Edition: Personalised beauty in a digital revolution
The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
International beauty major L’Oréal has designed a means to manufacture custom-made hair dye kits, integrating e-commerce orders from consumers directly into a smart robotic filling system.
Tech start-up Beauty Matching Engine is using artificial intelligence and big data to offer beauty brands and retailers highly personalised white-label retail models to optimise business.
Paris-based personalised perfume workshop The Alchemist Atelier is on a mission to normalise customised fragrances – aiming to get its ‘scent creator’ device into as many homes as possible.
International beauty major Coty has filed a patent on a method to personalise perfumes by blending scent additives into existing products or building customised blends using a broad-spectrum starter formulation.
Digitalisation, personalisation, wellness and sustainability have been popularised by independent beauty brands and with big beauty now onboard these trends will remain critical as 2020 evolves, says GlobalData.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
The rise of personalised cosmetics and personal care products will continue to surge, and with this comes new challenges associated with safety assessment on ingredients and blends, says a consultant.
Micro-targeting certain consumer groups, tweaking your marketing message and handing control back to the consumer are just some ways industry can scale up personalised beauty, says Mintel.
Finnish beauty tech firm Revieve has opened a development hub in Spain to speed up advances in digital customer experience tools – something that will determine success for retailers and brands in the coming years, its CEO says.
European beauty brands are heavily invested in technology, ahead of their US counterparts, putting the sector in good stead to ‘close the loop’ and develop highly-personalised products, an Accenture executive says.
Givaudan Active Beauty has developed an instant microbiome profiling system, opening up possibilities for hyper-personalised beauty product development in the future, it says.
UK tech start-up Harley has developed an online platform enabling cosmetic practitioners to make personalised product recommendations to patients, and just months after going live is now looking to expand internationally.