Japanese cosmetics major Kosé Corporation is accelerating its North American expansion with a new Los Angeles flagship store, boosting brand awareness for its key global brands.
Hainan Island’s reputation as the “go-to beauty destination” makes it the ideal place to introduce Takami, the newest “jewel” in L’Oréal’s high-end skin care portfolio, claims the firm.
Japanese skin care brand Meeth is poised to increase its presence in the international market on the back of consumer demand for high-performing, results-driven products.
Korean beauty has captured the imagination of consumers and industry alike for years, but Japan and China – steeped in their heritage and ancient rituals – could steal the limelight this year, says Euromonitor International.
![Kosé Corporation accelerates North American expansion with a new Los Angeles flagship store. [Kosé]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/07/01/kose-us-amplifies-awareness-of-key-global-brands-with-new-experience-led-flagship-store/17496871-1-eng-GB/Kose-US-amplifies-awareness-of-key-global-brands-with-new-experience-led-flagship-store.jpg)
![Japan’s decision to release treated radioactive water has led to reluctance among Chinese beauty consumers to buy Japanese beauty products. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2023/09/12/japan-s-fukushima-wastewater-release-sparks-chinese-hesitation-in-j-beauty/16714562-3-eng-GB/Japan-s-Fukushima-wastewater-release-sparks-Chinese-hesitation-in-J-beauty.jpg)
![L’Oréal to introduce Takami to Hainan in 2023. [Takami]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/business-financial/l-oreal-touts-hainan-as-the-perfect-venue-to-introduce-j-beauty-brand-takami/15671346-1-eng-GB/L-Oreal-touts-Hainan-as-the-perfect-venue-to-introduce-J-beauty-brand-Takami.png)
![Meeth says the core of its global expansion plans is to ‘fascinate people first’ instead of pushing them to buy products. [meeth]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/05/16/japan-s-meeth-international-adopts-fascinate-first-approach-to-international-expansion/15370659-4-eng-GB/Japan-s-Meeth-international-adopts-fascinate-first-approach-to-international-expansion.jpg)
