Beauty and personal care brands have long relied on ‘free from’ claims to communicate clean and non-toxic credentials, but this conversation must change to spotlight safety and efficacy instead, says Mintel.
Avon UK has launched its first vegan and eco-friendly skin care line ‘Distillery’ following several years of scientific research and will soon roll out the offering globally, adding make-up next year.
On Friday, the Paris-based contract development and manufacturing group announced that it has acquired a first US-based business. The deal is part of the ANJAC Health & Beauty Group’s strategy to do more business in cosmetics and skin care, expressly...
MAKING SENSE OF ‘FREE FROM’ COSMETIC CLAIMS GUIDANCE: PART II
Cosmetics companies making ‘free from’ claims on finished products must closely follow guidance on required criteria for substantiation, carefully considering honesty, fairness and safety, an expert says.