Blockchain remains expensive and emerging, used only in an experimental fashion across beauty, but the technology offers clear benefits around loyalty schemes and personalisation, says a GlobalData analyst.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
L’Oréal has unveiled its beauty device ‘Perso’ that provides at-home, personalised formulas based on real-time data and trend analysis; an official market launch in skin care is set for 2021.
Beauty biotechnology will gain importance in the coming years, driven by environmental concerns and limited natural resources, but industry will have to work hard at creating positive consumer perceptions, says Royal DSM.
Disruptive innovation in beauty is rare but industry can create fresh consumer needs and develop products that don’t currently exist, with the right thinking, says Euromonitor International.
There’s a rising mountain of digital beauty consumers that will snowball in size and influence in coming years, and brands and retailers that understand their needs will be in a strong position for future growth, says Euromonitor International.
The beauty tech race is on, with artificial intelligence, augmented reality, big data and mobile apps becoming part and parcel of everyday business. But what exactly might the future look like?