Market Trends

Thailand beauty market analysis: How to win over the bold Thai consumer

Exclusive in-depth beauty analysis

How to win over… the bold and innovative Thai beauty consumer

By Amanda Lim

Exclusive insights from Thailand’s beauty players, including Karmart, Dr. Barbara Sturm and G&M Cosmetics, shed light on the unique perspectives of the Thai beauty consumer and reveal the drivers behind one of South East Asia’s most exciting markets.

June Launch Pad: Hair care innovations

June Launch Pad: Hair care innovations

By Cassandra Stern

Summer is in full swing which means sweat and humidity can wreak havoc on even the best coiffed hair styles, regardless of type or length. This month, several brands have launched or are highlighting their latest and best options to keep the frizz at...

Free Webinar - Selling circular: Making green beauty the retail reality

Free Webinar - Selling circular: Making green beauty the retail reality

By Cassandra Stern

Sustainable programs and initiatives have become the cosmetics and personal beauty care product industry standard – but what are some of the most economically viable ways to implement these practices to best meet consumer demand? Our upcoming CosmeticsDesign...

INDIE 360 © lisegagne Getty Images

Suppliers’ Day 2023: INDIE 360 Pavilion Tour Recap

By Cassandra Stern

CosmeticsDesign took a tour through the INDIE 360 Pavilion and learned a great deal about some of the most innovative products and ingredients featured at this year’s Suppliers’ Day show.

The Makeup Show NYC 2023 © Guido Mieth Getty Images

Three Takeaways from The Makeup Show NYC 2023

By Cassandra Stern

Dominant cosmetics trends at this year’s show included minimalist makeup products, diversity and inclusivity in makeup options, and more subtle false lashes.

BASF carbon management © Sakorn Sukkasemsakorn Getty Images

BASF works to achieve net zero carbon emissions by 2050

By Cassandra Stern

Through the implementation of carbon management practices like technological innovation and establishing Product Carbon Footprint scores for its entire product catalog, BASF is committed to achieving an ambitious goal in environmental sustainability.

The Launch Pad © CosmeticsDesign

May Launch Pad: Clear complexions roundup

By Cassandra Stern

Warmer weather can bring on sweat, leading to breakouts and oilier skin than the winter months. This month, several cosmetics and personal care brands are breaking out complexion-clearing product options to keep face and body skin clean and clear.

Proxima AI © Jonathan Kitchen Getty Images

AI driving targeting and acquisition for DTC beauty brands

By Cassandra Stern

Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.

Freshness and vibrant tropicals inspired from the great outdoors are key colour themes to tap into under the wider umbrella of 'peace' as beauty's most important trend in 2023 [Getty Images]

Special Edition - Bright Beauty: Fun, Joy and Colour Across Cosmetics, Hair Care and Body Care

Colours and textures: Tapping into the 2023 beauty theme of ‘peace’

By Kacey Culliney

Colours and materials that offer serenity alongside energy and fun will align well with consumer inspirations and behaviours this year, says French forecasting firm NellyRodi.

Industry 5.0 will see the human element gain importance again, as workers return to factories with integrated smart technologies such as exoskeletons and drones [Getty Images]

The emergence of Industry 5.0: Beauty set to take a ‘sharp turn’

By Kacey Culliney

Beauty will soon transition into industry 5.0 where mixed reality and interconnected drones and exoskeletons will favour the human element, enabling brands to integrate societal values and wellbeing in a smart and efficient way, says an executive from...

Fragrance brands are today focusing on line extensions and flanker brands versus organic new product concepts [Getty Images]

Fragrance innovation: ‘Newness is down overall’, says Circana

By Kacey Culliney

Whilst the fragrance category has continued to show dynamism and growth in the past year, the number of new concept launches has stagnated, with growth instead coming from existing lines extensions and flanker brands, says market trends firm Circana.

Building lasting and meaningful relationships with consumers via an array of digital tools will enable industry plug true needs and expectations [Getty Images]

‘Relationship commerce’ the future of beauty – Revieve CEO

By Kacey Culliney

Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.

Consumers are increasingly invested in the health of their hair and are investing in the premium end of the market to achieve desired looks and outcomes [Getty Images]

L’Oréal CEO: ‘Hair care has become the new skin care’

By Kacey Culliney

The strength of L’Oréal’s hair care business in 2022 came as a positive post-COVID surprise as consumers aspired to healthier, more diversified looks and shopped at the premium end of this category, its CEO says.

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