Brand Innovation

CosmeticsDesign-Europe looks back at sustainable shifts - from industry and consumers - as the world celebrates Earth Day 2021 (Getty Images)

Earth Day 2021: A circular snapshot and look at beauty’s future

By Kacey Culliney

Sustainable agendas have surged in beauty, with circular business models, carbon capture, green sciences and the reuse movement gaining serious ground. And whilst there remains plenty to be done, the push for consumer engagement has been unprecedented...

The line of two sunscreens and after-sun lotion has been designed to withstand the 'highly active' lifestyles of military personnel but also the extreme conditions associated with outdoor sports (Getty Images)

Special Edition: Advances in sun protection - skin science and ingredients innovation

Military precision: Danish startup launches ‘extreme condition’ sunscreen brand

By Kacey Culliney

Danish startup Operators Skincare has developed a line of sun care products to withstand extreme conditions and highly active lifestyles experienced by military personnel and cater to needs in outdoor adventure sports.

French natural and organic beauty brand Lady Green will launch new skin care products this year and makeup items next year as demand for beauty products targeting blemished skin soars (Image: Lady Green)

Special Edition: Active skin care - protection and healing in a post-COVID world

Blemished skin care blooming: Lady Green to expand makeup and face care to plug demand

By Kacey Culliney

Demands for natural, organic and effective beauty products developed for acne-prone and blemished skin are rising fast, particularly with the onset of COVID-19 and prolonged mask-wearing causing flare-ups, says the founder of French beauty brand Lady...

Beauty apps must reconsider design and plug consumer skin care needs says What's In My Jar founder

Listen to Beauty 4.0 - A podcast by CosmeticsDesign-Europe

Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed

By Kacey Culliney

Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder...

Gillette’s launches a shave brand with sustainability goals

Gillette launches a shave brand with sustainability goals

By Deanna Utroske

The P&G – owned personal care and grooming brand just announced its latest venture. The new Planet KIND shave and skin care brand has partnered with Plastic Bank to limit plastic waste in the oceans.

Mozzafiato: Italian Beauty new retail home in US and Canada

Mozzafiato: Italian Beauty has a new retail home in the US and Canada

By Deanna Utroske

Building on the multi-brand specially beauty concept popularized by retailers large and small, like Sephora, Ulta, Credo, and Beauty Heroes, Mozzafiato is curating Italian Beauty brands for the US market and reaching consumers both online and in store....

Planet Friendly Beauty's Azure hair care range includes styling and protection products, all packaged in environmentally-friendly sugarcane bottles (Image: Planet Friendly Beauty)

Nicky Clarke CEO eyes EMEA growth for Planet Friendly Beauty startup

By Kacey Culliney

Eco-friendly hair care startup Planet Friendly Beauty will expand into Europe next year, developing a raft of new products in the coming years like shampoo bars, waterless hair care and simplified scalp care, says its founder – the co-founder and CEO...

Indie Beauty Profile Ester Larrosa, Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

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