Reinventing surfactants for sustainability? Croda’s new ‘eco’ range
Sold under an ECO brand prefix across Croda’s market sectors, these ingredients will lead to the creation of both new and re-imagined products, including cosmetics and hair care products for the personal care industry, the company suggests.
“At Croda, we have a history of innovation and have been the driving force behind the creation of many disruptive chemistries,” said Sandra Breene, President of Personal Care and North America.
“This combined with our long history of sustainability and sustainable reporting synergises our strengths and delivers true progression in sustainable chemistry for our customers and the consumers they serve.”
Sustainability: hot topic, not letting up
Sustainability is now far more than a buzzword in the beauty industry: it is considered an absolute must-have for brands, ingredients suppliers and packaging players alike.
Companies looking to develop and maintain a sustainable profile need to ensure the visibility and transparency of their entire supply chain, right down to ingredients sourcing.
In terms of transparency, we got an industry expert’s insights in a recent guest article from Jayn Sterland, managing director of Weleda UK & Ireland. Read it here.
Discover our report on the six top sustainability challenges beauty companies need to know about here.
What is Croda’s new range and how does it help with sustainability?
Croda’s new ECO range features 100% bio-based and 100% renewable non-ionic surfactants.
The range is the widest commercially available and is certified to meet the criteria of the USDA BioPreferred® program.
The new ECO range is the result of a significant investment made by Croda in its Atlas Point manufacturing site in New Castle, Delaware to construct an ethylene oxide plant using naturally derived feedstocks, the company explains.
The completed plant pictured) supports the evolution of Croda’s product line, reinventing many of its active emulsifying agents to meet the increasing demand for more sustainable products without sacrificing performance
