3 organic and naturals beauty shows to check out
The consumer enthusiasm for products with natural and organic credentials, a major segment for the industry, has not let up and continues to grow.
According to the Soil Association’s 2018 Organic Beauty & Wellbeing Market Report, the segment saw a +24% growth year to date of certified organic beauty & wellbeing in the UK, for example.
This was another year of double-digit growth on what was a +13% sales growth in 2017, making it the 7th year of consecutive growth for the sector.
And while traditionally the growing interest in natural and organic beauty has been led by European players, it is now being fuelled by consumer appetite on a global scale: natural and organic cosmetics sales increased by 21% in Asia during 2017, according to Ecovia Intelligence.
3. Natural & Organic Products Europe
This is one of the biggest trade shows dedicated to natural & organic products, and shares a focus with the food industry.
The show hosts an edition of the show in London, usually in April, and another in Sweden in November, dedicated to the Scandinavian market. It is run by Diversified Communications UK, publishers of Natural Products Magazine and Natural Products Global.
“The 2018 event hosted even more established brands, start-ups and new launch products into the natural beauty & spa market,” organisers explain.
2. GO! Organic Festival
More than a traditional trade show, the London-based GO! Organic Festival also has a focus on other industries, with a section dedicated to beauty and personal care players.
It takes place in London in September.
The festival organisers say it is dedicated to “showcasing all things organic”, with “more than 100 food, drink and lifestyle brands with tasty organic treats, lots of beer, amazing live music, celebrity chefs, inspiring talks and entertainment for the whole family.”
1. Sustainability & Naturals in Cosmetics
Linking together two major, dominant consumer demands that often share a crossover of interests and demands, this show is the only one on our list which is solely dedicated to beauty and personal care.
Its first edition took place this year, and organisers hope to build on its success with the next event - 14-15 May in Berlin, Germany, 2019.
“With consumers becoming increasingly conscious of sustainability issues, a significant number are making the switch to natural and sustainable beauty products, and companies are facing the challenge of adapting their practices to stay ahead of the market,” say organisers.
“As the first of its kind, this conference will tackle this by providing the industry with a much-needed platform to discuss innovation and new trends in sustainability and naturals in cosmetics.”
