Bluemarlin chosen to redesign femfresh packs
International brand design agency bluemarlin has created a new global identity for UK intimate skin care brand, femfresh.
The new packaging features feminine figures in a silky monochromatic colour palette ‘covered-up’ by bursting splashes of expressive colour.
In distinct contrast to its vibrant background, is femfresh’s new black and white logo, making a confident statement on the pack.
“The redesign is brave and dynamic, giving Femfresh category breakthrough to attract new consumers who are no longer embarrassed to purchase ‘feminine products’,” comments Lisa McWilliam, General Manager of bluemarlin London.
“The design strikes a fine balance between Femfresh’s expertise and sense of glamour, truly setting it apart.”
