Rexam pump and sampler chosen for new fragrance launch
By Andrew MCDOUGALL
- Last updated on
Prodigieux, the new fragrance from NUXE features the Rexam XD11 fine mist pump with Maximist insert, which makes its debut with a comprehensive Rexam Sofistic’s sampler program.
In so doing, NUXE selected Rexam to execute the increasingly popular – and logistically complex – strategy of pairing an important retail fragrance launch with a supporting mini-product.
The Sofistic’s sampler, the industry-reference in fragrance mini-products, allows savvy brand owners to simultaneously excite product loyalists and attract new customers, according to Samira Chmiti, Product Manager – Fragrance, Rexam Personal Care.
In addition, the Sofistic’s 1,5ml sampler delivers the highest quality spray thanks to its SP5 pump. It is sold as a complete, readily customizable, pump-and-bottle solution, further shortening supply chains.