Avon confirms ‘Halo’ pack is up to the Mark
Cosmetics company Avon has selected HCT Packaging’s patent-pending Halo pack for the Holiday exclusive for its Mark brand.
The pack consists of a silver vacuum metallised cap and collar with a slanted ABS applicator tip. The lip gloss product is housed in a clear squeezable Surlyn material surrounded by a thick round rim of glass like PMMA material.
"This unique lip gloss package was love at first sight by the Mark marketing team. It truly takes lip gloss packaging to the next level,” said Dennis Anderson, HCT NY executive vice president.
“The Halo is a unique, eyecatching design that can stand up on a dressing table but is portable at the same time,” added senior designer Federica Medina.