Brand Innovation

The Old Spice brand portfolio gets a make-over

The Old Spice brand portfolio gets a make-over

By Simon Pitman

Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

CosmeticsDesign-Europe.com’s Top 5 articles of 2015!

By Andrew MCDOUGALL

There is no doubt that 2015 was another exciting year in the cosmetics industry with much happening, and here are the top 5 hitting stories of the last 12 months, touching on some of the hottest topics in EMEA.

Unilever reformulates to cater to cavity issues in Ghana

Unilever reformulates to cater to cavity issues in Ghana

By Michelle Yeomans

Unilever has reformulated its Pepsodent toothpaste to include 'three levels of protection' to combat high rates of oral decay in Ghana, following a report published by the World Health Organisation.

Key to export success for cosmetics is good distribution partners

Q&A Exclusive

Key to export success for cosmetics is good distribution partners

By Andrew MCDOUGALL

For many brands, large or small, launching internationally can be a daunting challenge. We spoke with Bulldog Skincare founder Simon Duffy, about how international expansion has presents great opportunities, how to deal with regulatory challenges, and...

State-of-the-art silk protein patent granted

State-of-the-art silk protein patent granted

By Deanna Utroske

Specialty biotechnology company Silk Therapeutics announced late last month that the US Patent and Trademark Office granted a patent for its non-GMO, stable liquid silk protein. Cosmetics Design connected with that company’s CEO, Greg Altman, to get the...

“We eventually found a natural flavour that masked both the after taste of the moringa and the after taste of the stevia.

UK Moringa-based beauty drink overcomes 'horrible' taste

By Louise Reid

A herbal nutricosmetic drink is being launched in the UK utilising the amino acid-rich Himalyan herb, Moringa oleifeira, with the company involved saying it has overcome the 'horrible' taste of moringa.

Will neuro-cosmetics be the next big trend?

Will neuro-cosmetics be the next big trend?

By Simon Pitman

Tapping into the big trend for wellbeing and sensory enhancement, a number of cosmetic ingredients targeting neurological stimulation could be the start of something new.

Developing naturals for an upscale market

Part 2 Of 2

Developing naturals for an upscale market

By Deanna Utroske

Cosmetics Design caught up with Katharine L’Heureux, founder of Kahina Giving Beauty, to take a closer look at where the naturals category is headed, how big brands are getting involved, and what formulators can do to keep pace.

CPL Aromas and Michelin starred chef collaborate for new perfume

CPL Aromas and Michelin starred chef collaborate for new perfume

By Andrew MCDOUGALL

If a Michelin-starred chef offered to cook for you, I am sure you would eat it; but what if they were to formulate a perfume for you? Well, now you can find out as CPL Aromas has teamed up with Jason Atherton for the new Boadicea the Victorious fragrance.

First ever caffeinated shaving line hits store shelves

First ever caffeinated shaving line hits store shelves

By Simon Pitman

A new line of shaving products hits store shelves in the US very soon with a unique claim: it uses caffeine as a means of helping to quell angry shaving rashes and give the morning shave a boost.

Lush under fire over riot-inspired incense but insists no offence meant

Lush under fire over riot-inspired incense but insists no offence meant

By Andrew MCDOUGALL

UK cosmetics company Lush has seen its Lavender Hill Mob incense come under fire with a backlash on social media after some accused it of cashing in on the London riots, although Lush has said that while inspired by the events of 2011, it was a ‘celebration’...

Beiersdorf working hard to get in shape for summer… 2016

Beiersdorf working hard to get in shape for summer… 2016

By Andrew MCDOUGALL

The sun care market is a very competitive one and can be a difficult one to innovate in which is why Beiersdorf is already ramping up its efforts for next year, as CEO Stefan Heidenreich says it has to do more. 

P&G brands collaborate with Lucasfilm for Star Wars promo campaign

May the force be with… Max Factor and CoverGirl

By Andrew MCDOUGALL

Max Factor and CoverGirl are collaborating with Walt Disney subsidiary Lucasfilm for the launch of an expansive promotional campaign in support of the latest Star Wars film The Force Awakens which is released later this year.

Unilever announces first 2 partnerships in climate change campaign

Unilever announces first 2 partnerships in climate change campaign

By Andrew MCDOUGALL

Anglo-Dutch consumer company Unilever is partnering with Global Citizen and Live Earth: Road to Paris, as part of its brightFuture campaign as it looks to grow its business while reducing its environmental footprint and increasing its positive social...

Welcome to Brand Innovation – the latest addition to our news coverage

New Addition!

Welcome to Brand Innovation – the latest addition to our news coverage

By Simon Pitman

We are introducing an exciting addition to our news categories called "Brand Innovation". The new category has now gone live across all three of sites - Cosmetics Design Europe, USA and Asia – and will bring you up to speed on the industry products...

Revlon appoints new head of marketing

Revlon appoints new head of marketing

By Simon Pitman

In a bid to continue its turn around, Revlon has announced that Benjamin Karsch has been appointed executive vice president and chief marketing officer for the company’s consumer division.