Tattoo care and hairceuticals: Evonik launches two new concepts

By Lucy Whitehouse

- Last updated on GMT

Evonik launches tattoo care and hairceuticals personal care

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Evonik has announced it will launch two new concepts in coming weeks: tattoo care, for skin that has undergone permanent inking, and a range of hairceuticals.

The tattoo care range will offer solutions for use across the process of tattooing, from preparing the skin to aftercare, according to the company.

Its hairceuticals products reportedly combine pharmaceutical and cosmetic properties, and is explicitly aimed at meeting the needs of Latin American consumers, according to Evonik.

Indeed, the leading  chemicals supplier, based in Germany, appears to be eyeing up the Latin American market with these latest launches set to go live during the in-cosmetics Latin America trade show.

Tattoo care: wider trend?

Evonik notes that up to now, few products specifically targeting tattooed skin exist. Some competitors have also been moving into this space, however, including Rhan earlier this year with its Liftonin-Xpert active, aimed at after-inking skin care.

According to Rahn, this is set to be a rising trend, with 38% of millennials (18 – 29 years old) now having a tattoo, and this expected to grow.

Daily skin care products addressing tattooed skin are expected to be at the forefront of innovations for this rising sub-category, the company predicts, with tattooed skin likely to show signs of premature ageing.

Inkguard, with a range including a sunscreen and a topical antioxidant treatments, was at the forefront of the trend, having released products as early as 2007.

A highlight of the new Evonik range, according to the company, is its Tattoo Preparatory Lotion for moisturising, renewing and strengthening the skin’s structure.

Hairceuticals rising

Beauty supplements, though popular across Asia, are still yet to pick up in a meaningful way across other markets.​ It seems Evonik is taking a punt that Latin America may be a market willing to adopt the trend more fully.

“Evonik is launching a set of formulations exclusively developed in Evonik’s regional hair care laboratory containing six different formulations to meet the needs of Latin American consumers,”​ the company confirms.

“Under hairceuticals Evonik understands all products that combine pharmaceutical and cosmetic properties, offering increased performance and more benefits for consumers.”

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