British male make-up brand is back in the spotlight with deal to conquer the US

By Michelle Yeomans

- Last updated on GMT

British male make-up brand is back in the spotlight with deal to conquer the US

Related tags Colour cosmetics Cosmetics

Back in May, we reported MMUK MAN to be reaping the rewards of the new found relaxed attitude towards make-up for men in Britain, now a new deal with Differio.com to sell its’ products in the US suggests the trend is going global.

It appears men across the pond are as willing to invest in colour cosmetics as their British male counterparts as MMUK founder, Alex Dally reports they’ve been seeing a growing demand for their products from American gentlemen.

It was only a matter of time before we made our products available in the US. Differio.com was a clear winner in my eyes, thanks to its edgy and fresh approach to men’s style, grooming and lifestyle​,” Dally said on the partnership.

Launched in Manhattan in 2014, Differio aims to fill a void in men’s fashion, creating a platform that offers a well-cut, unique and stylish menswear. 

Blending it like Beckham

MMUK MAN is also rumoured to be eyeing up space at the renowned Dubai Mall in August, with further partnerships in the UK expected to be announced later in the year. 

The ambitious brand is also moving to a state of the art facility in East Sussex in September.

Established less than five years ago, MMUK Man is already reporting an annual turnover of £62,000 and predicts upwards of £750,000 next year.

Young entrepreneur, Dally noticed a gap in the market back in 2011 while having to resort to secretly using his girlfriend’s concealer to cover up acne.

Now, he says more men are willing to invest in colour cosmetics that match their own skin tone rather than settling for brown splodges of whatever’s to hand.

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