L’Oréal’s new South Africa research centre opens for business

By Lucy Whitehouse

- Last updated on GMT

L’Oréal’s new South Africa research centre opens for business

Related tags South africa Africa

Global beauty player L’Oréal’s new Research & Innovation centre is now open for business, bringing its global R&D network to Sub-Saharan Africa for the first time.

The beauty multinational opened its latest addition to its network of seven hubs in South Africa at the end of last month, with the move signalling a clear focus on both the rising trend of multicultural beauty and the local demands of sub-Saharan consumers.

Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East, said: “Sub-Saharan Africa is one of the fastest growing regions for L’Oréal. Our new research arm in South Africa will solidly enable us to continually create the beauty products of the future for our African consumers, while drawing inspiration from the diverse beauty rituals and the various needs of our consumers on the continent.”

‘Cutting edge’ research

According to the company, the new centre’s mission is to “translate beauty needs and hair and skin knowledge into innovative products ranging from hair care, hair colour, relaxers and shapers to personal hygiene​”.

The centre is focusing its research on skin evenness, sebum, acne, dryness, hair manageability, sensitive scalps and fragrance, L’Oréal says, using “cutting edge instruments to visualize the skin surface, the spots or to measure hair breakages​”.

Through the centre, L’Oréal intends to collaborate with the scientific community in South Africa, including local universities, dermatologists, natural biodiversity centres and hairdressers.

Consumer needs

The new centre allows L’Oréal to build on its expertise in the specific beauty needs of black women that the company has been building since opening its Evaluation Centre in South Africa in 2003.

“L’Oréal has already introduced key beauty innovations for African consumers. For example, the African Beauty Brands team has brought to the market the black oil technology for hair color, failsafe relaxers as well as skin evenness routines,”​ the company confirms.

Laurent Attal, Executive Vice-President of Research and Innovation, stated: “By opening this new Research & Innovation Center, we are spearheading L'Oréal Research for the African continent. We are showing our determination to go further in innovations for the African beauty market.”

Related topics Brand Innovation Skin Care Hair Care

Related news

Related products

show more

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 24-Apr-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

See our latest innovations in personal care

See our latest innovations in personal care

Content provided by Covation Bio™ PDO | 02-Apr-2024 | White Paper

At CovationBio PDO, we’re helping the world achieve its sustainability goals by enabling better performing, better-for-the planet products across a range...

Collagen Reimagined, Discover Biodesigned Type XXI

Collagen Reimagined, Discover Biodesigned Type XXI

Content provided by Geltor | 20-Mar-2024 | Product Brochure

Collagen is the body’s most abundant protein and a mainstream ingredient for beauty. Type XXI collagen transcends a common protein into a powerful bioactive

Empowering natural barrier function for future-proof skin

Empowering natural barrier function for future-proof skin

Content provided by Lucas Meyer Cosmetics | 14-Mar-2024 | White Paper

Corneopeptyl™ is a new patented peptide biomimetic to the LCE6A protein, obtained by green chemistry-based synthesis. By mimicking the LCE6A protein activity,...

Related suppliers

Follow us


View more



Beauty 4.0 Podcast