Brand Innovation

Organic Monitor: marketing and distribution can help clear up natural claim confusion

25-Oct-2011 By Andrew McDougall

Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...

Branding and packaging important for future success of men’s grooming market

23-Sep-2011 By Andrew McDougall

Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...

Shiseido refocuses business model on web marketing

19-Apr-2011 By Simon Pitman

Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.

The key to marketing cosmetics could lie in attitudes to equality

20-Oct-2009 By Simon Pitman

US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.

Changing retail landscape helps define cosmetics in BRIC markets

05-Oct-2009 By By Simon Pitman

The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.

Estee Lauder cuts unprofitable brand

21-Sep-2009 By Simon Pitman

Estee Launder has ceased distribution of its Prescriptive brand as part of moves to enhance the profitability of the company.

Brand protection means tougher work for lawyers

17-Aug-2009 By Simon Pitman

A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.

Top three stories this week

L'Oreal taken to court in Sweden for marketing claims

18-Jun-2009 By Katie Bird

L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.

Top three stories this week

Facebook and Twitter will ‘transform’ marketing, says analyst

17-Jun-2009 By Katie Bird

The use of social networking sites has exploded in the last year and will ‘transform’ marketing, according to a recent survey.

Worst December sales slump on record for UK retailers

14-Jan-2009 By Katie Bird

Struggling health and beauty retailers were in good company this Christmas as all sectors except food and footwear suffered a drop in sales.

Interactive packaging lends brand appeal, claims US firm

05-Sep-2008 By Jane Byrne

An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.

Superstition and time have marketing implications

14-Feb-2008 By Guy Montague-Jones

Consumers are swayed by superstitious beliefs in their buying
decisions is one of the conclusions applicable to beauty marketing
professionals in the latest issue of the Journal of Consumer
Research.

Inter Parfums acquires international rights to Lanvin brands

02-Aug-2007 By Simon Pitman

As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.