5 of the best indie beauty brands in the naturals space
Each of the players picked out has featured in our ongoing Indie Beauty Profiles series. Get in touch with editor Deanna Utroske if your indie beauty brand is looking for the opportunity to be featured.
5. RMS Beauty
RMS Beauty is the first color cosmetic line of its kind to really live up to the true word ‘organic’, the brand says.
“My innovative natural cream range is not only free of potentially harmful ingredients, but it also works to heal and nourish the skin with healthy and beautifying results, truly making it “skincare with mineral color’,” says founder Rose-Marie Swift.
Discover our full profile here.
4. Niu Body
All of Niu Body's products are truly natural, 100% vegan, cruelty-free and made with love in small batches in Toronto, Canada.
“We source the finest ingredients from around the globe, formulating only with the purest and most effective ingredients. We firmly believe skin care should not be one-size-fits-all, and use unique botanical blends with catered benefits for every different skin type or concern in mind,” says founder Laura Burget.
Get her full insights and experiences here.
Thesis describes itself as ‘a family run apothecary’.
“Our products are certified cruelty-free by PETA and Leaping Bunny; and we are known for providing products of radical purity that are completely free of synthetics including synthetic vitamins, ‘food-grade preservatives,’ acids, ‘derived from’ naturals and more,” says founder Julia Teren
Discover more about the brand here.
2. Ellie Bianca
Ellie Bianca is a proudly Canadian, all-natural, environmentally sustainable, socially conscious skin care line that recognizes beauty in all forms and supports the empowerment of women through business and education.
“Inspired by my daughter, the company’s namesake, Ellie Bianca is an all-natural skincare company with the vision to cultivate a global connection that empowers women and creates resilient communities that exemplify natural beauty,” says founder Evelyne Nyairo
Discover what drives Nyairo and how the brand was innovated here.
1. Luxe Botanics
Luxe Botanics is inspired by nature’s most time-honoured, visibly proven ingredients, says its founder, Jené Roestorf.
“I’m proud to be able to say that Luxe Botanics is the definition of a truly mindful skincare ritual. We not only embrace true to nature ingredients that look after the earth (using only wild harvested, certified organic, botanic and natural ingredients), we are formulated with a socially conscious ethos that does a world of good in return.”
Discover the full profile for Luxe Botanics and Roestorf here.