Strand Cosmetics launch targets skin microbiome trend

By Simon Pitman contact

- Last updated on GMT

Strand Cosmetics launch targets skin microbiome trend
Strand Cosmetics Europe has launched a new line of skin care products that targets the phenomenal interest and growth in the skin microbiome trend.

The range of five products is calls Beauty Balance that has been formulated with short sensory properties that target the active urban women looking for skin care products that offer a combination of simplicity and well-being.

The line of face and body care products has been developed to provide a blend of cotton extract, with soothing and anti-free radical properties, with a medium molecular weight hyaluronic acid, D-Panthenol and a high weight hyaluronic acid, the company says.

Formulating for a healthier skin bacteria

The range has been developed with the aim of enhancing the skin’s microbiota with the aim of reducing the colonization of pathogens that can lead to skin issues such as redness, as well as accelerated dehydration and ageing.

Formulated to enhance the skin’s microbiota and ensure it remains optimally balanced, this end also aims to ensure that the range can help protect the skin against a series of environmental and climatic aggressions that form part of the increasingly important anti-pollution trend.

For this reason, many skin care products that incorporate formulations aiming to enhance the skin’s naturally microbiome are also backed up by a a number of anti-pollution claims.

Product range and claims

The France-based company’s product line up includes a mild cleansing foam, a moisturizing day cream, a relaxing night cream and anti-ageing emulsion and a cocooning body cream, all labelled as SKB2 Beauty Balance.

The product range is said to impart a protective film to the skin that also includes claims such as antioxidant, hydration retention, moisturizer, humectant, while also being nourishing and healing.

All five products in the range are also said to impart the all-important anti-free radical property, which provides the enhanced protection to the skin.

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