AllergyCertified awards: leading skin friendly products announced
The following were the products picked out as winners:
Best skin friendly product for Household: Derma, Håndsprit Gel
Best skin friendly product for Institutions/professionals: Hevi Sugaring, Sugar Scrub
Best skin friendly product for Children: Decubal, Junior Cream
Best skin friendly product for Women: Xellence, Organic Apricot Kernel Oil
Best skin friendly product for Men: E-cooking, Face Scrub
Best skin friendly product: Chosen by Consumers Squalan, Moisturizer Facial Oil
This was the 4th AllergyAward, with the event this year taking place at Cristofori Concertzaal in Amsterdam.
“We move AllergyAward from city to city every year. This because we want a happy and positive occasion to focus on how you as a consumer can live a skin friendly life in that country,” says Lene Stiil, ceo & co-founder of AllergyCertified
“This year we had chosen Holland because we here find an interest for skin friendly products already from producers, distributors, journalists and consumers. With AllergyAward, we have given this interest a boost because we have shown how wonderful products without allergens can actually be.”
There were 106 registered products from different European countries taking part in the competition, which organisers say is a record in numbers.
Participants on the day came from Sweden, Turkey, England, Belgium, USA, Switzerland, Holland and Denmark.
There are 18 judges in the jury to find the winners in six categories. This year the judges were from Denmark, England and Holland.
Rising interest in allergies?
According to Stiil, allergies are a focus for consumers looking for ‘skin-friendly’ products.
“It's amazingly uplifting to see the interest in AllergyAward spread even further in less time than we had hoped when we first started back in 2015. That tells me that the brands that offer skin-friendly versions of their products will gain market share,” she explains.
“More and more consumers are aware of how many wonderful brands are skin-friendly and they will increasingly choose a skin-friendly life, simply because they want to avoid getting chronic skin allergies.
“This idea, that message, gives us the energy to start planning of AllergyAward2019.”
The next event is to be held in Malmö on April 8 2019.