Home and body care retailer Crabtree & Evelyn has launched two new fragrances, one for men, one for women, just in time for the Valentine’s Day Rush, and CosmeticsDesign-Europe.com was invited up for the exclusive London launch…
The cosmetics company and the search provider announce a unique collaboration to launch animated, shareable Valentine’s Day e-cards powered by Google technology to capitalise on the emotive holiday.
L’Oréal UK & Ireland has spent the last few months working with the Generating Genius charity to give gifted A-Level science students from disadvantaged backgrounds the chance to see what it is like to work in the labs of the cosmetics giant.
In a bid to continue its turn around, Revlon has announced that Benjamin Karsch has been appointed executive vice president and chief marketing officer for the company’s consumer division.
Beiersdorf has launched a revised version of its open innovation platform Pearlfinder as it looks to scout new raw materials and technologies and share creative innovation ideas.
Men’s skin care brand Bulldog will ‘collaborate to success’ in Thailand with Health and Beauty retailer Boots launching its range of products in Thailand later this month, extending its partnership.
In its relaunch of the soap brand Lux across the North Africa and Middle East region, Unilever’s innovative use of the YouTube platform allowed its live steam event to reach 6.6 million viewers.
As research reveals that deodorant is still one of the hottest sections for male grooming, European companies are increasingly investing in new technology both in packaging and formulation.
Luxury brand perception differs in developed and emerging markets as well as in different geographical locations, so the segment’s players need to be aware of how they are viewed in order to maximize potential; and Chanel and Clinique are leading the...
As brands continue to make efforts to stay on top of evolving technology and social media platforms to connect with the consumer, innovative marketing campaigns are imperative in helping them to stand out amongst the noise.
According to research from analyst Bisnode D&B, 53 per cent of Polish cosmetic retailers are in good financial standing compared to just 26 per cent of all companies across the country.
Herborist, a brand positioned at the crossroads of traditional Chinese herbal extracts and the latest modern biotechnical achievement has further invested in the German markets following increasing demand from consumers for more Eastern based formulations.
According to a survey carried out by Videology UK, retail continues to beat online sales in the United Kingdom as 25 per cent of consumers were found to still purchase their cosmetics in-store, as opposed to 14 per cent online.
The UK Advertising Standards Agency has clamped down on an online beauty retailer after questioning whether it's online campaign that it is the “UK's favourite online beauty store" could be substantiated.
Industry expert and blogger Imogen Matthews takes a look at the type of retail options that are out there for niche start-up cosmetics brands in the trend-setting UK market.
In the first of a series on one of the industry’s hot topics, cosmetics devices, we speak to an expert in the area to find out about how the category is moving towards the idea of brand bundling.
Consumers are becoming lost in a maze of marketing claims and false labelling according to market analyst Organic Monitor, and although certification will clean up confusion, the UK-based company also believes that marketing and distribution can play...
Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Realising the enormous global marketing potential of the web, cosmetics giant Shiseido has unveiled plans that will see the company strengthening its online presence.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.
L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.
An interactive tag incorporating the use of mobile phones enhances the promotional aspect of packaging while delivering additional information to consumers, claims US developer.
Consumers are swayed by superstitious beliefs in their buying
decisions is one of the conclusions applicable to beauty marketing
professionals in the latest issue of the Journal of Consumer
Research.
As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.
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